How up-to-date is your LinkedIn profile with your resume?

As a recruiter, especially in the social media and digital field, I always check every social channel of a potential employee. It’s a habit, something that has become part of my routine since starting in recruitment 6 or 7 years ago. Employers do it, we recruiters do it too and one of the first places we check is LinkedIn. The only source that gives us the perfect insight to compare a job-seekers resume to their LinkedIn profile.

It doesn’t matter how active you may be on LinkedIn, heck you might not even use it that often, but it is a good idea to keep it updated during your job search, because like me, employers check for all the nitty gritty bits of info and anything that sticks out like a sore thumb, gets my goat.

So what do we check for?

The 2 most important points for checking LinkedIn for me are:


For some unknown reason, most job seekers see this as a box to be ignored. Why? This is your moment to shine and tell us lucky folk who you are, what you do, what you’re looking for and most importantly what you can do for us. If you love what you do, why not share it. If you have something to bring to the table, share. Your summary/bio should stand out, if you have an interesting bio, I am more than ready to jump on the phone and give you a call.  Need some inspiration to writing that summary, have a look at these great examples.


This is where most job seekers fall short. You may have an outstanding resume, that’s great but does it match your employment history on your LinkedIn profile? No, why not? Your employment history (companies & job titles over a period of time) is super important. I don’t necessarily want to see a fully detailed employment log, but the dates, employers and job times are pretty important and should mirror what’s on your CV. If this doesn’t – red flags!

Two other things to keep on top of…

A lot of recruiters and employers will check a few other parts of your LinkedIn profile to make sure they’re making the right decision before they get in touch. I’m not saying every recruiter/employer does it, everyone is different but here are some other things they look at in a LinkedIn Profile:


I believe endorsements are pretty pointless, therefore I won’t be adding this into this point to be regarded as a ‘recommendation.’ Employers want to verify a job-seekers lever of expertise and may very well scroll down to your recommendations to see what people say about your skills and talents. Recommendations are LinkedIn’s answer to references in this digital age, so if you have done a great job at a company or with a client, ask for a recommendation, it doesn’t cost anything and it shows off how good you are to prospective employers.


I still firmly believe in social media and digital that you don’t need a degree to get into this industry but if you’re going into a skilled industry, this is an important area that you need to update. If you have a diploma, degree or certification that is necessary to an application put it up there.

Active jobseekers should use their LinkedIn to really showcase their talents and what better way than using a platform that everyone who is anyone uses. Get smart and use LinkedIn to the best of your advantage.

This post was originally posted on Urbanvox.


Being ill sucks


How I’m feeling at the moment.

Originally posted on Random Ramblings Of Me Dingo:

I hate being sick. I have been roughly ill 6 times this year and it seems that I’m not the only one that has been contracting just about anything that has shown its face and made us ill. I am currently wrapped up, like a fig roll, in PJ’s, covered by a cardigan, wrapped in a fleece and doused in a duvet, in my bedroom, with my teddy nearby, copious amounts of glasses of squash by bed, floor swamped with ibuprofen and paracetamol, with my laptop perched on my lap for good measure, whilst trying to see the screen – I know it’s a glasses wearing moment, but my face feels puffy and wearing them makes me feel like Domo, except less cute and dog like.


Excuse the image of my rather unfortunate sad looking face, but trying to manage a smile, when I feel like dog shit, is a really…

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I am a recruiter, but I’m not a Jack of all trades recruiter. Please don’t be offended if I can’t help you in certain fields.

I work in recruitment, I have done for some time now. In the past year, I have freelanced in recruitment and from August last year, I set up my own recruitment agency specialising in fields that I have worked in over the past 8 years and know well; social media and digital marketing.

The funny thing is, when you say you work in recruitment, whether that’s to family, friends, people down the pub or just about anyone, people generally assume that means all types of recruitment. Even if you shout if from the rooftops that you specialise in a field, they’ll ignore that and think you can recruit for anyone and everyone. Earlier today, I got a text from a friend who’s mum is looking for a new job. Tired of the same ritual at her current position in a bank, she’s looking for a new job in either retail or something that she can really get her teeth into, so she thought of me, why not, that’s what I do, don’t I? Recruit people for companies and agencies, so why not help her mum find a new job, because she’s been there 9 years and she thought of me.

See, I’d love to help, by Joe, I really would love to help, but it’s not my forte, specialising in a field, that I once worked in many many moons ago and something I can’t take my time away from what I actually do work in. Us recruiters all specialise in a certain field. There are some of us, who have the experience to work across multiple arenas due to the experience they’ve gained over a number of years, but most of the time, you’ll find agencies will actually do this and have specialist teams who recruit across different roles, fields, titles and so on.

When I started up my agency, my mum got super-excited when I showed her my business cards (saying that, she’s kept every single one since I first stepped foot in the industry all of 8 years ago) and happily shared them to her colleagues, her clients (she’s a hairdresser) and pretty much anyone who asks her how her girls are getting on. My whole family have a few each, just in case, someone they’ll probably never meet, will be looking for a new job in the field. But neglects to mention, the two most important aspects of my agency – social and digital. Granted, she knows little of this industry. Actually, nothing about it. She knows what Facebook is, has heard of Twitter, thinks LinkedIn is a word I made up and Google+ is something to do with something with Google, because it has the word Google in it. Apart from that, she’s a little oblivious to the whole understanding of what it is that I actually do. But that’s the same as my last role, before doing this, Community Management – she thought I just mucked around on Facebook all day- saying that, majority of my friends thought I did that too! Thanks guys!

Back to my original point. I would love to help everyone. I’m a helpful person and do try to help as much as I can, but sometimes there are things I can’t help people with, and this includes certain areas of recruitment. If I had more time in the day, had a small army to take on other industries on top of the ones we work with, then yes, by all means, I would love to help, but I don’t. I understand your frustration, because all you see is the word *recruiter* but I can’t help anymore than what it is I do best.

Thanks for thinking of me, I will try and help find the right person to help you or recommend you to someone who can try and help to. Just don’t hate some of us because we can’t help. It’s nothing personal, just we’re not qualified in that area, but we’ll try our almighty best to find someone who can help you.



More roles coming in thick and fast…

I’ve got some great new roles coming in looking for someone like you to fill them, yes, you.

I have these active roles at the moment, if you’re interested in any of them, get in touch:

  • Sales and Marketing Executive – leading multi-platform agency in Covent Garden [3-5 years experience] £25-30k + uncapped commission
  • Community Manager – fun social media agency in Farringdon [2-3 years experience] £25-30k basic
  • Digital Account Manager x 2 – fab social media agency in Farringdon [3-4 years experience] £30-35k
  • Digital Account Manager – creative social media agency in Kingston [3-5 years experience] £30-35k
  • Senior Digital Account Manager/AD – creative social media consultancy in Kingston [6+ years exp] £40-45k
  • Social Media Account Manager – creative social media consultancy in Kingston [2-4 years exp] £30-35k
  • Social Media Content Manager – digital agency near Goodge St [2-3 years exp] £180-250p.d

These are amongst some of the others coming on each day, so if you’re interested or know some one who is, please get in touch.


You know you want to.


I hate time-wasting recruiters

Why do some recruiters call you up to tell you about a fantastic opportunity, when really all they want is your details to spam the shit out of your inbox at a later date? What’s the point? I don’t see the point, do you? I’m a recruiter, if I have a job for you, I’ll get in touch, if I don’t, I’d rather be honest with you and let you know what I do and don’t have, and if I can’t help you, I’ll forward you to someone who might be able to instead.

It really gets my goat, when cowboy recruiters feel the need to get in touch and give their sales pitch about that awesome job down in who-gives-a-crap-place, paying up to £40k, that is soooo perfect for you, but really it’s a con, there is nothing, apart from, ‘you must come in and register with us with your passport, your driving license, your goldfish’s date of birth and sign these documents that make you our property for ever *cue evil laugh*.’ No.

Don’t waste my time. I hate it. Waste my time, you go into the blocked calls zone on my phone. And don’t ask me to connect on LinkedIn, only to want to gain access to my connections.

I don’t want to time waste my candidates either. I don’t see the point. I’m new setting up by myself, so although I have roles across the industry, I don’t have as many as a recruitment agency might do. I’m slowly building up my network of candidates and clients, but it’s just me, so although I work 14 hours a day, am available all the time on the phone, or email or Twitter or Facebook or LinkedIn, it is just me, no resourcer [yet], so if I don’t have something, I’ll tell you. I’m an upfront, straight to the top, a chatty, fun recruiter who builds on good relationships with my candidates and clients.

If you disagree and think I’ve been crap, feel free to comment.



Stop Cancelling At The Last Minute

It really fucks me off when people cancel at the last minute. Even worse, when there is no reason to. If an emergency has come up or something pretty serious with work is in the spotlight, then fine, I understand but don’t cancel at the last last minute, you know like, 2 minutes before, because you just felt like it.

It’s not on. It’s plain bloody rude.

I don’t know why people feel the need to do it. If you’re not coming, give me some sort of heads up and let me know. I’d appreciate the honesty. Don’t waste my time. I hate time wasters, and I bloody hate being taken for a ride. If you want my help, I’ll help you, if you want to have a laugh and a joke, go to a comedy club.

I’m sure it’s happen to you before, so I doubt you’d like it, so please don’t be one of those people and take the absolute mick and not bother. In this day and age, you know, with technology, we can contact people via text, phone, email or social network to let them know about pretty much anything, and that includes the message ”I can’t come.” I’d rather see that and know not to waste a journey that to be stood up in a coffee shop, waiting for you to show, only to be sat alone, looking like an over-eager meerkat scanning the door every time someone walks in.

I’m a recruiter. I’m your recruiter. I’ll be upfront and honest with you, and I expect the same. I don’t want to run around chasing after you all the time. This is a working relationship that works both ways. I work from home, in West London and don’t frequent Central London that much but when I do, because I know of good talent, I come and visit and see good talent, when I see it.

In future, if you can’t make it, just let me know, even giving me 30 minutes notice, is better for me than none at all. It’s important to have a good professional relationship, so let’s keep each other on the good books, yeah?