Asics the Japanese sportswear brand has kicked off an exciting new Facebook competition to find the new face for its Ayami womenswear range. The idea of the competition is to promote the women’s sportswear brand as stylish and functional calling for real runners to upload pictures or images of themselves to the Asics Ayami Facebook app. Visitors/members who view the images will be encouraged to vote or use the ‘like’ function to vote for their favourite.
The winner will feature in a campaign for the Ayami range in 2011 with the most popular runners featuring in an Asics ‘Lookbook’ gallery on the Facebook page, created by marketing agency Amsterdam Worldwide.
The competition continues a long line of digital campaign from Asics. In August it supported a campaign between digital music retailer eMusic and Intersport to provide free music downloads in aid of the latter’s Run Free Now campaign.