Erik Qualman is most well-known for his contributions over at Search Engine Watch and on the trade show circuit but most recently is known for his ‘Socialnomics’ book where it gives a great insight into social media and the online environment. From Facebook and Twitter to YouTube and Wikipedia, social media is redefining human interaction and business.
Socialnomics is a must read, but read it now before it runs out of time and social media moves onto something newer and bigger. Qualman pulls out some accurate case studies and facts and focus’ on topics like the last US Presidential election to help people understand more about social media. Qualman shows how companies and employers can benefit from the social, online tools and information in social media to promote their business and brands and if you’re not doing it, you’re very far behind. In this new and fast growing industry traditional marketing-TV, radio, newspaper and magazines are quickly fading away making room for the new paradigm of digital and online to lead through social media channels and word of mouth.
Social media is one of the most popular activities online today, offering companies, brands and individuals the opportunity to connect with a new audience. It will continue the way we interact with each other. Qualman does a great of offering an insight into what social media holds for a business in the future and how the best way to take advantage of it.
Qualman says himself in the introduction that this book does not need to be read like a novel, from start to finish as in provides useful insights into different topics in social media. Which it doesn’t. I’ve read this book a few times and recommend it. Sometimes I’ve read it like a novel and other times to refer back to chapters. Whichever way you read it, it’s a good book to read of the social media revolution, even if you’re in the industry.
Check out the Social Media Revolution here.