Did you see the original Coca-Cola advert called ‘The Happiness Machine?’
Coca-Cola did a brilliant viral released a year ago, their first global video which saw 3.2 million viewers worldwide watching it on YouTube called “The Happiness Machine.” Produced by Atlanta’s Definition 6, the video tied into Coke’s global “Open Happiness” campaign, and has not been used in TV ads. The video shows a Coke machine in a school cafeteria. The machine dispenses bottles of Coke, and flowers, and sub sandwiches, and pizza, and so on.
This prompted another “Happiness Machine” to come to the UK and put more smiles on students faces in a London University.
Following on from the ‘Happiness Machine’ Coca-Cola and Definition 6 are back with the “Happiness Truck” which takes place in Rio de Janeiro where the Coke truck gives away soda, beach balls, soccer balls, surf boards and more. Shane Grant, global brand director for Coca-Cola, told Mashable that the company chose Rio because it “wanted to show how happiness translates in markets around the world, not just in the U.S. or Western Europe.” Here’s the Happiness Truck. So far, it’s amassed more than 154,000 views on YouTube.
Everyone needs a bit of happiness. 🙂