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Marc Jacobs Intern stages meltdown and calls CEO a ‘Tyrant’

An Intern who was assigned to oversee fashion designer Marc Jacob’s Twitter Feed staged a meltdown last Friday evening on the fashion brand’s official Twitter account. The unnamed intern was brought on to oversee the Twitter feed as well as the fashion brand’s social media accounts. Followers of the famous brand have been invited to send in clever tweets to nab interviews with the company’s CEO Robert Duffy.

Obviously the company thought the intern who would take over the social media accounts would be a great social media and Twitter guru instead getting a little more than they bargained for and not only embarrassing the fashion brand but insulting the CEO too. Probably not the wisest decision. The interns rants come just 6 weeks after the CEO stopped tweeting following his own series of PR gaffes.  A posting from an iPhone at midnight EST read: ‘You guys and gals have no idea how difficult Robert is. I am only an intern. My last day is tomorrow. I wouldn’t be tweeting this if not!’  “Good luck! I pray for you all. If you get the job! I’m out of here. See ya! Son’t want to be ya! Roberts a tyrant! Seriously! He is tough!’ another read.

One word springs to mind. Idiot. Whoever this intern is, doubt others will be lining up to hire him for a similar role if he’s ever found out.

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Charlie Sheen sets new Guinness world record

Since Charlie Sheen joined Twitter earlier on this month, within a matter of minutes, he acquired more than 60,000 followers and a Klout score of 57 without even tweeting a single tweet. According to a report in Advertising Age, Sheen was able to get his account verified so quickly because Internet startup Ad.ly brokered his account with Twitter. If you haven’t seen the news recently Sheen, then where have you been?! Sheen of course has been pretty much all over it or all over social networks since he publicly disparaged Chuck Lorre, the producer of the very successful sitcom “Two & a Half Men” in a bizarre interview with Alex Jones of InfoWars last month. Since then, Sheen has been interviewed by various other high-profile outlets making equally odd statements. The public meltdown has made Sheen a continual trending topic on Twitter and the subject of several YouTube parodies.

Charlie Sheen may or may not be ‘winning’ in life but has won a rare honour from the Guinness Book of Records as the “Fastest Time to Reach 1 Million Followers” on Twitter making him the new holder of the Guinness World Record. For Guinness, this is the second high-profile application of the brand’s records system to social media. Last month, the Nabisco cookie brand Oreo and rapper Lil Wayne squared off for the record for the most Facebook likes. Lil Wayne won that contest handily. Guinness community manager Dan Barrett says the agency “just researched and approved” the record this morning. According to Barrett, Sheen reached that milestone in 25 hours and 17 minutes.

As of writing this article, @CharlieSheen has 3,308,371 followers.

Guinness did not have a previous record for that category, Barrett says. Sheen also set a Guinness record for “Highest Paid TV Actor Per Episode — Current” at $1.25 million.

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What were you thinking?

I think I’m having one of those days where instead of sitting at home snuggled up under a duvet feeling sorry for myself with some chicken soup I’ve instead taken it upon myself to search the internet and watch random YouTube clips (as you do) to find the best and worst clips out there. So forgive me for my ramblings in this post as I really am just trying to make light of these following videos and ask (and I’m sure somewhere you think this too) ‘What were you thinking’ when you made this stuff?

Go Compare


This ad is a grand example of”What Were You Thinking’ advert because I really need to ask the writers, why plague my ears and mind with this pain-in-the-ass sing-along-song that needs to be shot and buried deep, down in the ground. OK, a slight over-the-top exageration but come’on tell me you don’t feel the same when that plump mostache wally comes onto our screens and sings that bloody tune about his comparison site. Yes it’s catchy and yes we now know where to go if we want to ‘Go Compare’ deals in Finance, Insurance and so on but my oh my, enough already. He’s now in space with singing aliens, it’s enough seriously. Bury it and all will be happy. I’m pretty convinced that there are some  of you out there that agree this is just pure nonsense and it should be stopped.

We Buy Any Car

Oh lordy. It just gets worst. Do writers who haven’t hit the big time in the industry all sit around and think let’s irritate the hell out of the consumers and put together some rather annoying commercials that will send them over the edge? I mean what twit thought of this ad.

It’s catchy, yes. It’s colourful too yes and involves people dancing in front of a screen about buying any cars. Here’s a thought, how about buy all the cars in the world and you yes you  webuyanycar.com can just go, far far far and far away.

Those who can’t act, don’t. That’s all I’m going to say about the following:

Thomas Cook: The RedNapps

If you can’t act, don’t. This ad just pushes the boat out beyond”What Were You Thinking?” Cheese, cheese and more cheese as Louise & Jamie RedKnapp try and convince as they use Thomas Cook for their holidays. Yeah right.

Perfect holiday? Er no.

Nintendo

Of course, your audience is full of youngsters so what better way to promote your wii game than to have JLS try and flog it for you. Perfecto. Now every screaming brat out there will now want the latest wii because JLS all sit at home playing these games all the time.

If JLS can’t do it what about, drum roll please…

Nadine Coyle & Kimberley Walsh of Girl’s Aloud

I’m utterly convinced 100% that they both sit at home playing with their Nintendog’s.

Jedward


Just why . Why oh why?

Here’s a few other, “What Were You Thinking?”

Marks &  Spencers


I’ve got to be honest I don’t do my food shopping in M&S coz well it’s expensive so I’m not going to go there to buy chargrilled tuna steak because M&S says it’s the best, I just won’t. As much as they keep saying its “Your M&S” I think not. So as much as I’d like to think “This is not just 21day matured tender rump steak kebabs with red onions and fresh peppers reared by the finest farmer in all the world who loved his cows so much he wonders why they’re disappearing….No, it’s 21 day matured tender rump steak kebabs that have a very heftly price tag.” Is M&S trying to say they aren’t making enough money from their food?

Which is why I love this spoof ad of ‘Your M&S.’

Iceland

Be honest…how many of your mums/friend’s mums etc all go to Iceland or heck all get into their Moulin Rouge gear and dance around sausage rolls because they were only a £1? Thought so, I don’t know anyone either, or heck even admit to it.

To be continued…


 

 

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My pick of my favourite community-involved adverts

Recently there have been quite a few adverts from brands which have got communities involved all around the world which makes an interesting change to advertising a product that doesn’t always have some celebrity trying to make us the consumer believe they actually wear/use/buy that product themselves. Here’s a pick of my favourite adverts I’ve seen over the past few years that get the community involved to add a bit of colour and happiness to all those around.

Dulux “Let’s Colour Ad”

Dulux has recently launched their ‘Let’s Colour Project‘ a worldwide initiative from Dulux, Dulux Valentine, Coral, Flexa and Marshall to transform grey spaces with colourful paint. A mission to spread colour all over the world. The colourful advert sees Dulux working together with local communities across the globe, rolling up our sleeves to paint streets, houses, schools and squares.

Guinness “Tipping”


This is a cool advert where the whole community of a town gets together to celebrate the brand over a game of well-timed domino’s. The new Guinness commercial is about an extraordinary and passionate community coming together to create the world’s most ambitious domino run. Guinness’ press coverage said “Our challenge was to initiate the experience online by creating a campaign that thousands of passionate brand advocates could became immersed in. We inserted clues into the TV ad, cut it into segments and scattered it across the internet, creating a sequential treasure trail of puzzles for people to follow. The reward for solving each puzzle was the next segment of the commercial, with solid gold dominoes awaiting those who could put it together first. Tens of thousands rose to the challenge in the first few days, with session lengths running into hours, and even days. A huge community was formed as people joined forces on forums and blogs: trading hints, tips, and stories of lost weekends. Millions of minutes were spent interacting with the brand, with the winner of the first solid gold domino assembling and launching the film online, two days before it aired on TV.”

Nikon “I am Nikon”

This great advert by camera makers Nikon see people the world over getting into the spirit of the world community which sees all different types of photography taking place from weddings to a Robbie Williams Concert.

The ‘I Am Nikon” campaign is a campaign where all in the community can share their story through their personality or passion to tell a story to friends and family. The music covering the video is by little known band Radical Face who before this video weren’t so big but now thanks to the great matching with the Nikon campaign has no doubt thrown them head first into the spotlight. The campaign sees the brand’s community of amateur photographers and professional photographers alike taking the best pictures and videos to share with one another through TV and print.Check out the latest Nikon advert with celebrity chef Jamie Oliver:

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Smirnoff to stage dance music event

Smirnoff is to stage a dance music event in the UK, in a move to cement its brand positioning around nightlife and music. The new event called Smirnoff Presents Sensation will be held at the 02 arena in London on 13th August featuring acrobats, lightshows and sets by well-known DJ’s. This sounds like a fab idea and hopefully will be more successful using their social media presence to its full advantage than their other project The Nightlife Exchange Project, an experiential event created by RPM agency.

The idea of the Nightlife Echange Project was brilliant, the TV ad’s were great and I really do hope this new dance music event will be just as popular or heck a load more popular. I’m just hoping that their Facebook page will be able to handle the amount of people flooding to their Facebook page. When I tried with a colleague to go onto the Facebook page for the Nightlife Exchange Project we spent most of our time clicking on a link that went onto another page or link to another link and on and on and on. Within 20 minutes we were no longer interested in being apart of it or if we’d ever win and more annoyed that we lost 20 mins mucking about on the site.

RPM has approached students from Hatfield University and given them £4,000 to create a bespoke area at the Hatfield event, which will be held on Saturday 25 March.  Chris Lock, marketing director at Smirnoff, said: “The Smirnoff brand is all about originality and creativity, so what better place to look for inspiration than with imaginative students? “I’m really excited to see the suggestions from the students at Hatfield and I’m sure their contribution will add an exciting new element to the Smirnoff Nightlife Exchange Project tour”. In January, Diageo GB, which owns the Smirnoff brand, increased its year-on-year digital spend for the spirit by 115%, to build on the Nightlife Exchange Project.

I’m looking forward to seeing what happens with this new project from Smirnoff. It will be very much interesting.

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Professor Green named new star of Puma to drive their social activity

Rapper Professor Green has been named the new star of Puma to drive their social activity as their social ambassador. The rapper known for his hit singles include ‘I Need You Tonight’ and ‘Just Be Good to Green’ featuring Lily Allen has been signed up to work on the sport’s brand’s press, retail and social media campaigns.Professor Green, who has more than a million followers on Facebook, told Digital Spy that he was “really excited about entering into this brand ambassador partnership deal with Puma and being their first ever lifestyle ambassador”.
He added: “Signing up to the Puma social campaign is the perfect partnership as I am the perfect after-hours athlete, preferring to spend my time in the studio and with friends.”Professor Green, real name Stephen Manderson, enjoyed breakthrough success in 2010 with his debut album, ‘Alive Till I’m Dead’, reaching number two in the UK album charts and picking up numerous awards.

Pro Green joins the likes of other high-profile individuals from the music world to represent their brand. These include the likes of Girls Aloud singer Kimberley Walsh in January to front their 6 month press  for its Body/Train toning footwear range and and in February signing raggae icon Bob Marley’s fashion-designer daughter, Cedella Marley to design the to design the Jamaican track and field team’s kit for the London 2012 Olympic Games

 

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Awesome search engine for foodies

Whenever I cooked in the past for my mates it was always the same old- traditional cooking of the good Sunday fav, the Sunday Roast roast; beef, chicken, lamb or pork. I’d always have a ‘few’ friends over that spiralled out of control when a friend would mention to their friends I was cooking the ‘Famous Sunday Roast’ and they’d all come in their pairs hoping I’d cook more of whichever side dish to compliment the meal. Which surprisingly enough I always had enough to cook for the extra friends who would fly through the door looking for a seat at my not-so-big kitchen table. But I haven’t done it in a while, a little something I’m actually quite pleased about it thanks to the mess afterwards (they’d all leave when the washing up bit was mentioned) but I do miss it, I felt a bit like a proud mum when all the kids (I’ll call them that for the time being) came round, ate enormous amounts of food and left quicker than a rocket at the sound of a tap running and rattling of plates. Since moving home the idea of cooking doesn’t work as my mum is ever so good at being prepared just-in-case with lots of food (that always consists of lots of potatoes) but now that I’m considering on moving back into Central London,much to my mums’ would-be dissapointment (she doesn’t know…yet) that I’ll need to consider cooking more.

Since I’ve been going out with my boyfriend who I must add insists on cooking lots but doesn’t even buy food for the fridge (I’m pretty sure he knows what a supermarket is but I’m not betting on it), I’m the one who insists on cooking, as take-aways get quite boring and expensive after a while. The decision to make something for him without having certain ingredients in it can get quite tricky. But, alas I’ve found the perfect site where food lovers can go and totally find the perfect recipe/dish/ingredient (whatever floats your boat) for your cooking experience. The site is called Foodily.

Yes, Foodily. Quick Pitch: Foodily lets users search across multiple sites by ingredient, see recipes that their friends like and create Facebook events around recipes. It’s a great little website where you can find recipes on a massive database full of exciting recipes to help spice up your current eating habits. “Food is inherently social,” says Andrea Cutright, the CEO of Foodily. Cutright and co-founder Hillary Mickell created the search engine that pulls in recipes from sites ranging from small food blogs to dominant online recipe publishers like the Food Network. Users can search by ingredients, by excluding specific ingredients or even by vague terms like “vegetarian dinner.” Foodily isn’t the first website out there to combine social interaction with recipes All Recipes, Cooks, Bake Space and Nibble Dish all foster community and encourage comments on recipes but they do all of it amongst strangers. The website that launched mid-December, indexes every recipe by every ingredient so that advertisers know exactly what recipes the users are looking at.

Already kicking butt online, Foodily has now gone and got itself a Facebook profile making food more social. The design is pretty cool on the Facebook page where users (9,414 users ‘like’ the page so far) can ‘like’ recipes, see what recipes your friends ‘like’ and also see which are the most popular around the world.

Thanks to Foodily, I have a way of creating a dish for my boyfriend/friend (s) etc excluding certain ingredients and not always having to cook the same thing time and time again. At least now I can find/create yummy dishes from around the world all at a click of a button.

Here’s a pick of my top dishes you must try out:

  1. I love Thai food but am not a massive fan of coconut, here’s 2 dishes you must try out (yum): Beef Stir Fry and Thai Curry.
  2. I’m a big fan of curries but due to the crap spice-detector on my tongue any form of chilli hotter than a cup of cocoa is enough for me to reach for plenty of air, an inhaler and a swimming pool full of water. Typing into Foodily curries with no chilli comes up with a great selection of lush curries. Sweet Potato & Chicken Curry, Green Chicken Curry & Japanese Curry are also some lush dishes.

There are plenty of dishes/recipes to pick and choose from even if you’re cooking for the fussiest of fussy. I recommend you check it out for the next dinner party you may throw. I’m in process of trying to find a dish for a dinner party next week where 3 friends love meat, 2 only eat fish, 1 only eats veg and the other barely touches any of the above. So enjoy new Foodily peeps you sure will love this delight of a site. 😉