Rapper Professor Green has been named the new star of Puma to drive their social activity as their social ambassador. The rapper known for his hit singles include ‘I Need You Tonight’ and ‘Just Be Good to Green’ featuring Lily Allen has been signed up to work on the sport’s brand’s press, retail and social media campaigns.Professor Green, who has more than a million followers on Facebook, told Digital Spy that he was “really excited about entering into this brand ambassador partnership deal with Puma and being their first ever lifestyle ambassador”.
He added: “Signing up to the Puma social campaign is the perfect partnership as I am the perfect after-hours athlete, preferring to spend my time in the studio and with friends.”Professor Green, real name Stephen Manderson, enjoyed breakthrough success in 2010 with his debut album, ‘Alive Till I’m Dead’, reaching number two in the UK album charts and picking up numerous awards.
Pro Green joins the likes of other high-profile individuals from the music world to represent their brand. These include the likes of Girls Aloud singer Kimberley Walsh in January to front their 6 month press for its Body/Train toning footwear range and and in February signing raggae icon Bob Marley’s fashion-designer daughter, Cedella Marley to design the to design the Jamaican track and field team’s kit for the London 2012 Olympic Games