Ooooh how’s this for ruffling some feathers. Old Spice has got a new dude. Old Spice & Wieden + Kennedy Portland have spiced up their new campaign “Danger Zone” with a new dude in the running. The new dude (not as good as Isaiah I must admit) takes to the jungle to meet his lovely lady. The action-adventure sees this dude encounter crocodile, jungle snakes, piranhas and a scene with a speeding truck. The “Danger Zone” campaign is part of Old Spice’s brand new Danger Zone line of products. The guy gets pretty much attacked by everything out there in the jungle. Love the line “Danger excites me, but I can’t fully enjoy it when I smell like fear and body odor.” Hahaha.
Check it out and see for yourself, what’s your thoughts.