You’ve probably seen the recent TV ad for Google Chrome. The one where a father uses the internet to send emails and YouTube video’s to his daughter Hollie from the moment she was an ickle little baby to her 7th Birthday.
This is the first UK advert by the search engine giant Google, the rework of the original which was released in America but to adorable little girl called Sophie Lee.
Both video’s use the internet to explain how each Dad’s daughter has grown up using different forms of online channels including Google and YouTube to show the audience how their little girl’s have grown up from their 1st Birthday to their little brother. The premise is a father setting up an address to email his new-born daughter and then sending her messages over the course of her life. Google has been advertising on television in America for several years, but UK adverts have been largely restricted to print and billboard sites. Its new version is a clear attempt to reach beyond its traditional technology enthusiast audience while tapping in to a new type of more emotional advertising. It seems perfect timing when Father’s Day is in a few weeks.
Both video’s brought a tear to my eyes and I’m sure a few others too. Do you think it’s a good idea?
The ad aired during the Manchester United vs Barcelona UEFA Champion’s league game last Saturday.