M&M’s has just launched the largest candy store in the World in London, annexed to the newly opened W Hotel London, this M&M store boasting 35,000 square feet and spread across three and a half stories. It’s big enough to fit over 100 double decker buses inside.
M&M’s World is best known for hailing from the USA that is a retail store that specializes in everything from M&M’s candy to M&M’s clothing. The most famous location is in the Las Vegas Strip in Paradise, Nevada; stores also opened in Orlando, Florida (2005) and New York City (2006). On Monday 13th June 2011, M&M’s World store in London officially opened to the public, in Leicester Square. The store is officially the World’s largest candy store making it the first M&M’s world outside the states. The British themed gimmicks are worth a look, M&M characters recreating the Beatles Abbey road, portraits of M&M Henry VIII and Elizabeth I, and in the middle of the store a big red double decker bus playing M&M short animations.
Granted, the M&M’s world is like walking into a Disney store where just about every bit of merchandise is ridiculously overpriced with a little M&M logo on them and only has 1 floor dedicated solely to the M&M’s themselves. Tubes of chocolate candy loveliness fill the room with most of the UK-known favourites but unfortunately if you’re a peanut butter M&M lover, more along quick, weirdly enough they don’t sell inernational flavours here. Boo. The loveable M&M’S characters, led by Red and Yellow, are brought to life throughout the fun-filled store. Building on the popular Peanut, Choco and Crispy varieties that can be purchased across the UK, there is be a range of merchandise including apparel, kitchenware, bedding, jewellery, and glassware, as well as seasonal items and specially-designed London-themed M&M’S branded product. The store even features a giant interactive wall of chocolate, where visitors can create their own custom-blended M&M’s selection from a full range of 22 colours including the Choco and Peanut varieties.
For tourists and kids alike this is a great little afternoon treat whilst in Central London. The chances of going in and not coming out with a tonne of sweets, a t-shirt or golf club with the M&M’s logo on it is nil to none but even so checking out this great tourist attraction is good fun.