Greenpeace is launching a campaign against Volkswagen’s environmental record with a spoof of the car brand’s award-winning ‘Darth Vader’ ad, featuring a VW-branded Death Star. The Greenpeace online ad urges viewers to “join the rebellion”, using a young cast of ‘Star Wars’ fans who challenge the VW’s mini Darth Vader. Darth Vader’s nemesis, Obi-Wan Kenobi, and his followers, use their lightsabers to terminate a VW-branded “death star” and the mini Darth Vader. The cute little kids are all dressed up as characters from the movie which sees the ickle ones and their light sabers have a stand off with little kiddie Darth Vader.
The ad will be distributed online in more that 14 countries to highlight VW’s poor environmental record. It’s a great little ad and a great comeback from GreenPeace.