The web is what you make of it

Google‘s creative lab has brought out some brilliant adverts this year to showcase the wonders of Google Chrome browser. The campaign, which is themed “the web is what you make of it,” showcases Chrome working in conjunction with other well-known Google products like Gmail and YouTube. The adverts are brilliant showing a more personal and emotional touch. The first to hit screens was “Dear Sophie” which previewed during one of the commercial breaks of the American sitcom One Tree Hill.

‘Dear Sophie’ details how a father uses the web to share memories with his daughter as she grows up. Daniel Lee, father of Sophie show’s how technology can change the way we communicate with someone. It’s a touching video that lets us see the life of Sophie from a young age to child through the eyes of the online world.

The UK Google team produced a similar video that’s called “Dear Hollie.” Using the same technologies and the web, the video is very similar to the original ‘Dear Sophie.’

The ‘Dear Hollie’ video aired the advert as its first primetime UK TV advert during the UEFA Champions League Final earlier this year. Google has been advertising on television in America for several years, but UK adverts have been largely restricted to print and billboard sites. Its new version is a clear attempt to reach beyond its traditional technology enthusiast audience while tapping in to a new type of more emotional advertising. Since the release of all the videos from Google Chrome, many have been spoofed. Here’s my top adverts by the leading search engine (in no particular order)…

Johnny Cash, Immortal 

Johnny Cash is mostly remembered as a country music artist, his songs and sound spanned many other genres including rockabilly and rock and roll—especially early in his career—as well as bluesfolk, and gospel. This crossover appeal led to Cash being inducted in the Country Music Hall of Fame, the Rock and Roll Hall of Fame, andGospel Music Hall of Fame. Late in his career, Cash covered songs by several rock artists. In the clip by Google fans of Johnny Cash from around the world use the web to join together and create a music video memorializing his last recording.

The Johnny Cash Project is a global collective art project where the Man in Black lives on through his fans rather than just through his musical legacy. Everyone who joins in The Johnny Cash Project are invited to share their vision of Johnny Cash, as he lives on in their mind’s eye. Working with a single image as a template, and using a custom drawing tool, each fan can illustrate their own frame of the video. As people all over the world contribute, the project continues to evolve and grow, one frame at a time.

Dan Savage, Messenger

Dan Savage started the It Gets Better Project last September in light of the suicide of 15-year-old Billy Lucas, who was bullied for his perceived sexual orientation. The project encourages adults, both LGBT and otherwise, to submit videos assuring gay teenagers that life can improve after bullying in early life. Columnist and author Dan Savage created a YouTube video with his partner Terry to inspire hope for young people facing harassment. In response to a number of students taking their own lives after being bullied in school, they wanted to create a personal way for supporters everywhere to tell LGBT youth that, yes, it does indeed get better. Since last year, the It Gets Better Project has turned into a worldwide movement, inspiring more that 25,000 user-created videos viewed more than 40 million times. This has also been turned into an advert by Google Chrome showing inspiring people of all ages that it does in fact get better.

To date submissions from celebrities, organizations, activists, politicians and media personalities including Adam Lambert, Anne Hathaway, President Barack Obama, Secretary of State Hillary Clinton, Colin Farrell, Matthew Morrison of “Glee”, Joe Jonas, Joel Madden, Ke$ha, Sarah Silverman, Tim Gunn, Ellen DeGeneres, Suze Orman, the staffs of The Gap, Google, Facebook, Pixar, the Broadway community, and many more. For us, every video changes a life. Life can be amazing, you’ll be fine, it will get better. A great message inspired by thousands.

Lady Gaga, Mother Monster

For all you who don’t know who Lady Gaga is, where the bloody hell have you been? She’s the mother of all monsters, probably the world’s biggest and craziest pop star that really gives Madonna a run for her money. Her fashion look book is a crazy feast for the eyes with some, if not all being rather questionable but hey, she’s individual and a style icon to some.

The 90 seconds ad showed Lady Gaga posting her message to her fans through social media and her fans singing and dancing her songs. Ad shows how Gaga uses Google services like YouTube, Chrome Web Store, Google Search Engine etc to reach out to her fans. Lady Gaga ad by Google, which ends with the title line “The web is what you make of it,” describes the power of the web and its creative new modes of interaction. This new ad helps Google to reach out its various services to millions of Gaga fans.

Jamal Edwards, Founder & CEO 

Jamal Edwards is the founder of SBTV – the UK’s largest youth media channel, which he started at the age of just 16. He has been tipped as one of the UK’s top young entrepreneurs by Richard Branson, has signed a label deal with Sony RCA, announced as the face of New Era’s first European campaign and is one of the latest faces to appear on the Google Chrome’s adverts.

Jamal Edwards aka Smokey Barz recognised the impact of music and began to host an online Media Channel through YouTube.  SB.TV creates a platform for many uprising U.K. artists. At first, the aim was to create a strong platform for grime artist, this became successful as we are now aware of Tiny Temper, Chipmunk, Tinchy Strider etc. SB.TV has continued to grow, eventually evolving into other music genres such as RnB, pop and hip hop. SB.TV has since reached over 70 million viewers on YouTube becoming one of the most subscribed channels on YouTube attracting people from all over the world. Without a doubt there are a few things that can determine whether or not you’ve “made it” in the music industry – a massive following, a music label and your own company, sure. But a TV commercial based on your success story? Edwards’ success was documented by the number 1 search engine where other more well-known acts have included Lady Gaga and Justin Beiber. In my eyes, that’s pretty darn amazing.


2 thoughts on “The web is what you make of it

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