Sir Richard Branson knows how to use social media. You would think so with his brilliant ability to keep the world updated with the latest info, gossip, details and news about his ever-expanding business. What started as a bootstrapped mail-order record retailer that he founded in 1970 is now an empire of more than 300 companies in 30 countries that span diverse industries such as music, travel, health and beyond. On Twitter, Richard has over 3 million followers, he has a Facebook account with over 378k fans and over 4 million people have him in circles on Google+. He knows how to communicate with his audience through his brand and he knows how to do it well. Sir Richard Branson is just one of a very few who know how to use social media. Some CEO’s just can’t be bothered or maybe don’t understand the concept of using social media and how it really can make a difference with their business. If a business has used social media and a CEO thinks it doesn’t work, you’re doing something wrong. In this day and age everyone needs some exposure across social media to help their business.
This great infographic by MBA Online shows how CEO’s should use social media. It’s never too late to get started.