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History of the Internet: 1969 – 2012 [Infographic]

AVG, the antivirus and anti-spyware security software company have created an infographic focusing on the major viruses and major steps the Internet has taken to arrive to where it is today. Most of us, especially kids these days take the internet for granted. I mean, I have a fit if my internet is down, God help Virgin Media when my broadband goes down, I turn into the devil.

There’s not a day goes by that I’m not tapping away on the internet, watching something on YouTube, tweeting about whatever or Facebooking my friends about whatever crap I had seen that day that they had to hear about. Apart from myself and my social friends [all my online girls and guy friends], my family aren’t that bothered about the internet but most of them don’t realise that emailing involves the internet.

This infographic brings us to a new level of awareness as it addresses the progression of the Internet. It is important that we do not treat it as an assumed luxury; however, it is incredibly difficult not to.

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The ULTIMATE history of Facebook [Infographic]

I love this infographic by my life, a social network service founded in 2002 by Jeffrey Tinsley after meeting his wife at their high school reunion. Facebook is a household name. From code on a dorm room window to a publicly traded company, Facebook has come a long way. This infographic gives you a fully in-depth look at the history of Facebook right from Zuckerberg’s experiment with Facemash to the announcement of Facebook Graph.

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Facebook finally releases their new Facebook Phone Except it’s erm SHIT

3 years we have all been promised a phone that will change the future of Facebook and mobile. 3 years we have been waiting for a phone [with the help of HTC, I think] for something that will make our eyes twinkle, our tummies flutter and our brains explode with excitement. 3 years to this… a disappointment. Last Thursday, jeans and t-shirt wearing Facebook  owner Zuckerberg launched their ‘Facebook phone,’ a phone that doesn’t do any of the above because all it really actually is, just an app. Way to go Zuckerberg, where’s the excitement in that?

The app boringly called ‘Facebook Home’ is aimed at users to have access to Facebook ALL the time.  Who actually wants access to Facebook all the time? I use Facebook a few hours of the day personally and probably professionally too but have access ALL the time? Who would want to do that? The billion dollar social network insists the app doesn’t have any access to privacy settings and that anything on your pre-existing phone won’t be altered and your controls will work exactly the same when using the app at all times.  Apparently you can switch it off if you get tired of seeing your friends popping up all the time talking about their stuff, constantly whilst you’re texting your nan. It’s just some shit excuse for something exciting from the social network because Zuckerberg has absolutely no idea how to make his company a little more awesome that it once used to be. Mate, think about it, maybe it’s time to take a chill pill and think of something that is justifiable within the social media world.

Commentators are freaking out the detailed data that could be mined from home users could intrude on private life and many have taken issue with the claim that home put people, not apps, at the heart of the mobile experience, saying it would help Facebook sell ads. Mark Zuckerberg showed off the new app at Facebook’s campus in a presentation, where he said it was an attempt to do away with app-centred systems that were a legacy of the computer world in which people clicked on an icon to start a program. Once installed on the Smartphone device, the Home app takes over the lock screen and main display by then turning it into a live feed of information, notifications and images we Facebook users already are sharing on the Facebook news feed already.

So far this has bothered a few geeks, Facebook lovers and industry watchers including Om Malik of tech news website GigaOm who said

This application erodes any idea of privacy. If you install this, then it is very likely that Facebook is going to be able to track your every move, and every little action.

I don’t have a HTC phone or similar to be able to use Facebook Home but the idea of having my privacy ripped away from me makes the idea of using the app daunting and I’d rather go back to my secondary school brick phone than risk all that with an app. I love using my Facebook on my laptop, on my iPhone and on my iPad but however much I do use the site is down to me, the thing is, I don’t want it all the time clogging up my phone with other people’s endless crap about whatever at ever second of the day. That’s why I keep my usage how I like it, controlled. I log on when I want to and log off when I want to. Maybe Facebook need to understand they’re not going to be around for ever, something bigger and better no doubt will come into the ranks and catapult Facebook into space, but until then Zuckerberg needs to stop thinking it’s more important  than it actually is. If everyone wanted a phone, Zuckerberg should stop his minions firing up ideas and instead approach the people to get a better idea of what is wanted, just a thought.

I’d be interested to hear what users of the Facebook Home app say after a couple of months using it. Maybe times may change and I’ll have been wrong, but until then, I’ll keep my privacy close and Facebook on a log on, log off basis.

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Dannii Introduces New Social Media Consultancy

Hello, hello. So, if anyone knows me, they would know that I recently started up a social media consultancy helping recruitment agencies and small businesses find their voice online, communicate with their audience and increase traffic to their website and business.

Just to get the intro’s going, I thought what better way than pinging this across a little more about what my social media consultancy is and how it may in fact help you.

BANNER

Social Comoonnity is a social media consultancy based in West London and is the brain child of award-winning social media community manager Danielle Moon. Danielle noticed a gap in the market where companies didn’t know how to brand themselves online and helps them find their voice.

Social Comoonnity covers all core functional disciplines within Employer Branding, Community Management, Social Media and Digital Marketing.

How do we do this?

  • We listen to you and your audience
  • We find your voice
  • We identify key influencers
  • We develop the best creative campaigns that work across all platforms

If you’re looking to expand your online presence, feel like a penny lost in a big well or not hitting your target market like you think you should, contact me now on 07880 364 781 or email me at danielle@socialcomoonnity.com

 

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Have you got your sample of Burberry’s new fragrance, The Body?

You’ve all probably seen the picture scattered at least a thousand times across some newspaper article, glossy mag or over the internet at some point where the model, none other than British Supermodel Rosie Huntington-Whiteley is seen wearing little else apart from a mac and well…that’s it. If you’ve not seen it, you will now…

Ta daaaaa….

Rosie Huntington-Whiteley doing what a supermodel does best. Pose. Or Model. Or maybe just lying there equates to actually working. She’s the ‘new’ face of Burberry’s fragrance ‘The Body.’ No surprises there. Because she has in all fairness got the body for it. The new fragrance has been catapulted across various social media channels of late to promote not only the free sample of the fragrance but also the eagerly awaited perfume by the luxury fashion giant ready for its release this month. If you’ve not seen the app and taken it upon yourself to march past everyone else to bag yourself an exclusive sample of the Burberry Body fragrance, you are missing out my friend. The luxury fashion brand best known for their luxury clothing line, accessories and fragrances has created a Facebook app for their fans who’ve ‘liked’ their page and entered their details to receive the exclusive sample. The perfume named ‘The Body’ conveniently fronted by the one and only, stunningly beautiful miss pouter British supermodel Rosie Huntington-Whiteley. The perfume is predicted to fly off the shelves when released this month. The social media platform, Facebook – which helped launch luxury fashion house and designer Oscar de la Renta’s flagship fragrance earlier this year, giving away 25,000 free samples in just three days and helping the brand’s Likes grow by 40%.

The ‘tester’ fragrances will only be available through this social networking site and with over 7.6 million fans, Facebook will ensure to hit a younger mass market that Burberry.com cannot afford to miss. Fans interested in obtaining the free samples can visit the Burberry Body tab on its official Facebook page and request a sample. With the company shipping samples to a large array of countries, every Burberry fan should hopefully be able to receive at least one per household. Burberry’s chief creative officer, Christopher Bailey – who initiated media coverage via a live streaming of his own catwalk shows last season – announced the program via YouTube, which was then cross-pollinated on the official Burberry Facebook page. Fans are already reported as being supportive to the new structure and will hopefully boost sales when the fragrance comes out in stores next month.

I received my little bottle of the perfume last week and was a little overjoyed that I got a sample of it and my friends have yet to get a sample-if they haven’t missed out already- as the retail price of the perfume will be on sale from £55. Something I won’t be spending my money on if I’m honest. Don’t get me wrong it smells lush and for one split second I can believe that I’m as lusciously gorgeous as Miss Huntington-Whitely. It’s that thought of sitting on the Tube and smelling like every other lady in London who all bought the same perfume. It kinda throws the point of individuality out of the bloomin’ window a bit, doesn’t it. Rosie you are doing a splendid job and no doubt a winner in the eyes of all the men out there jumping over themselves to get a bottle for their girlfriends/wives to smell an ounce of the model’s ‘favourite’ perfume. But seriously do you have to be naked but from a la mac to promote it. Put some clothes on!

The word of mouth buzz this smart little campaign will produce will hopefully bring in enough hype for the brand to drive launch sales and success for the new fragrance. The Facebook page for Burberry has more than 7.6 million faces and claims to be the largest Facebook Fan page of any luxury fashion brand. Fan-first sampling on Facebook should also increase the ROI of sampling for Burberry; sampling is highly effective for experiential and sensorial brands, but can be wasteful if a scattergun approach is adopted (sampling in-store, samples with products).  By allowing fans to order samples, Burberry ensure that Burberry Body ends up on bodies that want to wear it – and just as importantly want to talk about it.  So if you’ve yet to get your sample, what are you waiting for.  Click on the page, like away and wait for your little package to arrive in the post. Decide for yourself if this is something you’ll invest £55 on and let me know what you think.

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Smirnoff Nightlife Exchange Project reveals new face of their campaign

Last year Diageo launched a global marketing initiative for its Smirnoff vodka brand aimed at discovering and celebrating the best nightlife from around the world. The Smirnoff Nightlife Exchange Project was a call to action inviting consumer-generated ideas from 14 markets that will then be transformed into event experiences globally.

The drive, a continuation of 2009’s “Be There” campaign landed in a finale on 27th November last year where each of the 14 countries taking part, including the UK could exchange the best of their nightlife with a partner country. Last year, the brand launched a tour that saw a crate, like a Big Brother (except way cooler) style mobile diary room- visit London, Brighton, Manchester, Birmingham and Glasgow. Inside it, the Smirnoff team will encourage people to record their views on what is best about their local scene via a vox pop booth.

Last year the campaign on Facebook was a shocker. A couple of times a friend and I had tried to get onto the page but I’m assuming too much exposure meant too many people logged on and the Facebook page couldn’t handle it. I hope this time it’s a lot better and can cope especially now that the project is going to include a whopping 50 countries instead of the teeny 14 originally.

This year Smirnoff has signed up Golden Oldie (why oh why) Madonna to front the latest phase of its Smirnoff Nightlife Exchange Project, in a bid to get 10 million people to share the most original experiences across 50 countries. As part of the £6m drive, the Diageo-owned vodka brand is running an online dance competition. To enter, hopefuls must submit a 60-second dance video to Smirnoff or to Madonna’s Facebook page. Madonna will attend one of the selected Smirnoff Nightlife Exchange Project experiences, where finalists picked from the video contest will compete in front of her for the winning spot. The eventual winner may get the opportunity to join the pop singer on her next tour as one of her dancers. Madonna said: “What attracted me to the Smirnoff Nightlife Exchange Project is the combination of participating in the celebration of nightlife around the world, and the opportunity to discover the world’s best unknown dancers.” Revellers worldwide are invited to co-create and participate in the Smirnoff Nightlife Exchange Project by contributing ideas on what makes their local nightlife distinct in the categories of drinks, dance, fashion, music and places.

The most inspiring suggestions from each region will be captured online and then exchanged with another country in November. By participating online, consumers will have the chance to win a place at one of the global events or experience another country’s party at a Smirnoff Nightlife Exchange Project event in their own city. Smirnoff will be working closely with its on-trade partners to create bespoke events in select outlets. In the off-trade, consumers will be able to engage with the project via in-store activity, promoting international ways of serving Smirnoff that they can try at home.

The 50 countries participating in the Smirnoff Nightlife Exchange Project are: Argentina; Australia; Belgium; Bolivia; Brazil; Bulgaria; Cameroon; Canada; Chile; China; Colombia; Costa Rica; Cyprus; Dominican Republic; Dubai; Ecuador; El Salvador; Germany; Ghana; Great Britain; Greece; Guatemala; India; Indonesia; Ireland; Israel; Italy; Jamaica; Japan; Kenya; Mexico; Netherlands; New Zealand; Nigeria; Norway; Panama; Paraguay; Peru; Poland; Romania; Serbia; South Africa; South Korea; Thailand; Trinidad; Turkey; Uruguay; US; Venezuela and Vietnam.

Let the good times roll.

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Great New Ad by L’Oreal on Facebook

I came across this the other day whilst browsing cool new brand campaigns on Facebook. I love this new ad by L’Oreal which is specifically for promotion of the L’Oreal Paris Men Expert range which uses a character called ‘The Expert’ who stars in videos on YouTube and answers questions on Facebook about how to be a man.

The campaign is mainly using video content with videos such as:

“How To Use An App”

“How To Pick A Lock”

“How To Tie A Perfect Tie”

The campaign invites their audience to ask questions via the Facebook page to ‘The Expert’ which is then answered via witty comments and advice. This is the latest push using social media by the beauty giant, targeting men and encouraging them to see the benefits of male grooming so that it becomes part of their daily routine.

The push, created by VCCP, is L’Oreal’s first for its men’s range in six years that does not feature one of its celebrity ambassadors, who include Gerard Butler and Hugh Laurie.