Dannii Introduces New Social Media Consultancy

Hello, hello. So, if anyone knows me, they would know that I recently started up a social media consultancy helping recruitment agencies and small businesses find their voice online, communicate with their audience and increase traffic to their website and business.

Just to get the intro’s going, I thought what better way than pinging this across a little more about what my social media consultancy is and how it may in fact help you.


Social Comoonnity is a social media consultancy based in West London and is the brain child of award-winning social media community manager Danielle Moon. Danielle noticed a gap in the market where companies didn’t know how to brand themselves online and helps them find their voice.

Social Comoonnity covers all core functional disciplines within Employer Branding, Community Management, Social Media and Digital Marketing.

How do we do this?

  • We listen to you and your audience
  • We find your voice
  • We identify key influencers
  • We develop the best creative campaigns that work across all platforms

If you’re looking to expand your online presence, feel like a penny lost in a big well or not hitting your target market like you think you should, contact me now on 07880 364 781 or email me at danielle@socialcomoonnity.com



Inside Google’s Wallet [infographic]

Ever wondered how search engine giant Google made their money and spent it to become the World’s second most valuable tech company?

Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google’s core search engine. It offers online productivity software including email, an office suite, and social networkingDesktop products include applications for web browsing, organizing and editing photos, and instant messaging. The company leads the development of the Android mobile operating system, and of the browser-only Google Chrome OS. As an online business, the need to use Google, whether you like or not is a definite plus for your online presence and growth. With tens of products available to the end user, 96% of Google’s revenue came from its advertising programs in 2011, with more than $26 billion from the Google-owned websites and $10 billion from websites in their content network.

So what does Google’s wallet look like? Masters in Finance have created this infographic to show us exactly that:


What You Need To Know About The Twitter #Hashtag

Are you new to Twitter or have you been using it for a while and just haven’t got used to the idea of what the ‘#’ sign is and its use on the social networking site? They’re hashtags. Almost everyone is using them including Amy Child’s and Katie Price, if they’re using them, you sure can use them and understand how to use them correctly. Some people aren’t.

So what is it?

A hashtag is simply a relevant word or series of characters preceded by the # symbol. Hashtags help categorize messages and can make it easier for other Twitter users to search for tweets. When you search for or click on a hashtag you’ll see all the other tweets that use the same hashtag – or put simply – that hashtag makes you part of a group, topic or conversation thread.

For example, if you search #recruitment, you’ll see conversations by tweeters like this:

Hashtag thread


When you’re tweeting and using #hashtags, remember it’s a real-time platform and all searches can only go back a week.

When you search for or click on a hashtag you’ll see all other tweets that use the same hashtag. Only others who are interested in the same topic thread will likely be using the same hashtag. Unique words or phrases using the # sign and spelled with no spaces are hashtags.  You can search for hashtags in the twitter search bar or through services like Tweetdeck and Hootsuite.

Remember to keep in mind that overusing hashtags will appear spammy to other tweeters. Don’t tweet every time with a hashtag within the tweet or use more than 1-2 hashtags within a tweet.

I came across this great infographic by Social Caffeine explaining what you need to know about the Twitter hashtag in a simple format.


The web is what you make of it

Google‘s creative lab has brought out some brilliant adverts this year to showcase the wonders of Google Chrome browser. The campaign, which is themed “the web is what you make of it,” showcases Chrome working in conjunction with other well-known Google products like Gmail and YouTube. The adverts are brilliant showing a more personal and emotional touch. The first to hit screens was “Dear Sophie” which previewed during one of the commercial breaks of the American sitcom One Tree Hill.

‘Dear Sophie’ details how a father uses the web to share memories with his daughter as she grows up. Daniel Lee, father of Sophie show’s how technology can change the way we communicate with someone. It’s a touching video that lets us see the life of Sophie from a young age to child through the eyes of the online world.

The UK Google team produced a similar video that’s called “Dear Hollie.” Using the same technologies and the web, the video is very similar to the original ‘Dear Sophie.’

The ‘Dear Hollie’ video aired the advert as its first primetime UK TV advert during the UEFA Champions League Final earlier this year. Google has been advertising on television in America for several years, but UK adverts have been largely restricted to print and billboard sites. Its new version is a clear attempt to reach beyond its traditional technology enthusiast audience while tapping in to a new type of more emotional advertising. Since the release of all the videos from Google Chrome, many have been spoofed. Here’s my top adverts by the leading search engine (in no particular order)…

Johnny Cash, Immortal 

Johnny Cash is mostly remembered as a country music artist, his songs and sound spanned many other genres including rockabilly and rock and roll—especially early in his career—as well as bluesfolk, and gospel. This crossover appeal led to Cash being inducted in the Country Music Hall of Fame, the Rock and Roll Hall of Fame, andGospel Music Hall of Fame. Late in his career, Cash covered songs by several rock artists. In the clip by Google fans of Johnny Cash from around the world use the web to join together and create a music video memorializing his last recording.

The Johnny Cash Project is a global collective art project where the Man in Black lives on through his fans rather than just through his musical legacy. Everyone who joins in The Johnny Cash Project are invited to share their vision of Johnny Cash, as he lives on in their mind’s eye. Working with a single image as a template, and using a custom drawing tool, each fan can illustrate their own frame of the video. As people all over the world contribute, the project continues to evolve and grow, one frame at a time.

Dan Savage, Messenger

Dan Savage started the It Gets Better Project last September in light of the suicide of 15-year-old Billy Lucas, who was bullied for his perceived sexual orientation. The project encourages adults, both LGBT and otherwise, to submit videos assuring gay teenagers that life can improve after bullying in early life. Columnist and author Dan Savage created a YouTube video with his partner Terry to inspire hope for young people facing harassment. In response to a number of students taking their own lives after being bullied in school, they wanted to create a personal way for supporters everywhere to tell LGBT youth that, yes, it does indeed get better. Since last year, the It Gets Better Project has turned into a worldwide movement, inspiring more that 25,000 user-created videos viewed more than 40 million times. This has also been turned into an advert by Google Chrome showing inspiring people of all ages that it does in fact get better.

To date submissions from celebrities, organizations, activists, politicians and media personalities including Adam Lambert, Anne Hathaway, President Barack Obama, Secretary of State Hillary Clinton, Colin Farrell, Matthew Morrison of “Glee”, Joe Jonas, Joel Madden, Ke$ha, Sarah Silverman, Tim Gunn, Ellen DeGeneres, Suze Orman, the staffs of The Gap, Google, Facebook, Pixar, the Broadway community, and many more. For us, every video changes a life. Life can be amazing, you’ll be fine, it will get better. A great message inspired by thousands.

Lady Gaga, Mother Monster

For all you who don’t know who Lady Gaga is, where the bloody hell have you been? She’s the mother of all monsters, probably the world’s biggest and craziest pop star that really gives Madonna a run for her money. Her fashion look book is a crazy feast for the eyes with some, if not all being rather questionable but hey, she’s individual and a style icon to some.

The 90 seconds ad showed Lady Gaga posting her message to her fans through social media and her fans singing and dancing her songs. Ad shows how Gaga uses Google services like YouTube, Chrome Web Store, Google Search Engine etc to reach out to her fans. Lady Gaga ad by Google, which ends with the title line “The web is what you make of it,” describes the power of the web and its creative new modes of interaction. This new ad helps Google to reach out its various services to millions of Gaga fans.

Jamal Edwards, Founder & CEO 

Jamal Edwards is the founder of SBTV – the UK’s largest youth media channel, which he started at the age of just 16. He has been tipped as one of the UK’s top young entrepreneurs by Richard Branson, has signed a label deal with Sony RCA, announced as the face of New Era’s first European campaign and is one of the latest faces to appear on the Google Chrome’s adverts.

Jamal Edwards aka Smokey Barz recognised the impact of music and began to host an online Media Channel through YouTube.  SB.TV creates a platform for many uprising U.K. artists. At first, the aim was to create a strong platform for grime artist, this became successful as we are now aware of Tiny Temper, Chipmunk, Tinchy Strider etc. SB.TV has continued to grow, eventually evolving into other music genres such as RnB, pop and hip hop. SB.TV has since reached over 70 million viewers on YouTube becoming one of the most subscribed channels on YouTube attracting people from all over the world. Without a doubt there are a few things that can determine whether or not you’ve “made it” in the music industry – a massive following, a music label and your own company, sure. But a TV commercial based on your success story? Edwards’ success was documented by the number 1 search engine where other more well-known acts have included Lady Gaga and Justin Beiber. In my eyes, that’s pretty darn amazing.


Awesome search engine for foodies

Whenever I cooked in the past for my mates it was always the same old- traditional cooking of the good Sunday fav, the Sunday Roast roast; beef, chicken, lamb or pork. I’d always have a ‘few’ friends over that spiralled out of control when a friend would mention to their friends I was cooking the ‘Famous Sunday Roast’ and they’d all come in their pairs hoping I’d cook more of whichever side dish to compliment the meal. Which surprisingly enough I always had enough to cook for the extra friends who would fly through the door looking for a seat at my not-so-big kitchen table. But I haven’t done it in a while, a little something I’m actually quite pleased about it thanks to the mess afterwards (they’d all leave when the washing up bit was mentioned) but I do miss it, I felt a bit like a proud mum when all the kids (I’ll call them that for the time being) came round, ate enormous amounts of food and left quicker than a rocket at the sound of a tap running and rattling of plates. Since moving home the idea of cooking doesn’t work as my mum is ever so good at being prepared just-in-case with lots of food (that always consists of lots of potatoes) but now that I’m considering on moving back into Central London,much to my mums’ would-be dissapointment (she doesn’t know…yet) that I’ll need to consider cooking more.

Since I’ve been going out with my boyfriend who I must add insists on cooking lots but doesn’t even buy food for the fridge (I’m pretty sure he knows what a supermarket is but I’m not betting on it), I’m the one who insists on cooking, as take-aways get quite boring and expensive after a while. The decision to make something for him without having certain ingredients in it can get quite tricky. But, alas I’ve found the perfect site where food lovers can go and totally find the perfect recipe/dish/ingredient (whatever floats your boat) for your cooking experience. The site is called Foodily.

Yes, Foodily. Quick Pitch: Foodily lets users search across multiple sites by ingredient, see recipes that their friends like and create Facebook events around recipes. It’s a great little website where you can find recipes on a massive database full of exciting recipes to help spice up your current eating habits. “Food is inherently social,” says Andrea Cutright, the CEO of Foodily. Cutright and co-founder Hillary Mickell created the search engine that pulls in recipes from sites ranging from small food blogs to dominant online recipe publishers like the Food Network. Users can search by ingredients, by excluding specific ingredients or even by vague terms like “vegetarian dinner.” Foodily isn’t the first website out there to combine social interaction with recipes All Recipes, Cooks, Bake Space and Nibble Dish all foster community and encourage comments on recipes but they do all of it amongst strangers. The website that launched mid-December, indexes every recipe by every ingredient so that advertisers know exactly what recipes the users are looking at.

Already kicking butt online, Foodily has now gone and got itself a Facebook profile making food more social. The design is pretty cool on the Facebook page where users (9,414 users ‘like’ the page so far) can ‘like’ recipes, see what recipes your friends ‘like’ and also see which are the most popular around the world.

Thanks to Foodily, I have a way of creating a dish for my boyfriend/friend (s) etc excluding certain ingredients and not always having to cook the same thing time and time again. At least now I can find/create yummy dishes from around the world all at a click of a button.

Here’s a pick of my top dishes you must try out:

  1. I love Thai food but am not a massive fan of coconut, here’s 2 dishes you must try out (yum): Beef Stir Fry and Thai Curry.
  2. I’m a big fan of curries but due to the crap spice-detector on my tongue any form of chilli hotter than a cup of cocoa is enough for me to reach for plenty of air, an inhaler and a swimming pool full of water. Typing into Foodily curries with no chilli comes up with a great selection of lush curries. Sweet Potato & Chicken Curry, Green Chicken Curry & Japanese Curry are also some lush dishes.

There are plenty of dishes/recipes to pick and choose from even if you’re cooking for the fussiest of fussy. I recommend you check it out for the next dinner party you may throw. I’m in process of trying to find a dish for a dinner party next week where 3 friends love meat, 2 only eat fish, 1 only eats veg and the other barely touches any of the above. So enjoy new Foodily peeps you sure will love this delight of a site. 😉


Loving Google’s logo today celebrating Jules Verne

Have you checked out Google’s homepage today yet? In honor of Jules Verne, one of the pioneers of the science fiction literary genre who was born on this day, February 8 1828. Jules Gabriel Verne was a French author from Brittany best known for his novels such as Twenty Thousand Leagues Under the Sea (1870), A Journey to the Center of the Earth (1864) and Around the World in Eighty Day (1873).

Google has created a great interactive logo as a special tribute to the author letting you submerge a submarine deep below the water’s surface and explore its depths using the level on the right hand side of the logo. I wonder how much time Google have on their hands to be creating this great logo’s. Maybe they have a team who are on hand to plan and create this fun logos. Look out for surprises including a treasure chest, scary sea monster and some corals that are shaped in a way that resembles a certain logo. Try not to get too carried away, although a fun little game to some, I and I’m sure you have work to do!