I am a recruiter, but I’m not a Jack of all trades recruiter. Please don’t be offended if I can’t help you in certain fields.

I work in recruitment, I have done for some time now. In the past year, I have freelanced in recruitment and from August last year, I set up my own recruitment agency specialising in fields that I have worked in over the past 8 years and know well; social media and digital marketing.

The funny thing is, when you say you work in recruitment, whether that’s to family, friends, people down the pub or just about anyone, people generally assume that means all types of recruitment. Even if you shout if from the rooftops that you specialise in a field, they’ll ignore that and think you can recruit for anyone and everyone. Earlier today, I got a text from a friend who’s mum is looking for a new job. Tired of the same ritual at her current position in a bank, she’s looking for a new job in either retail or something that she can really get her teeth into, so she thought of me, why not, that’s what I do, don’t I? Recruit people for companies and agencies, so why not help her mum find a new job, because she’s been there 9 years and she thought of me.

See, I’d love to help, by Joe, I really would love to help, but it’s not my forte, specialising in a field, that I once worked in many many moons ago and something I can’t take my time away from what I actually do work in. Us recruiters all specialise in a certain field. There are some of us, who have the experience to work across multiple arenas due to the experience they’ve gained over a number of years, but most of the time, you’ll find agencies will actually do this and have specialist teams who recruit across different roles, fields, titles and so on.

When I started up my agency, my mum got super-excited when I showed her my business cards (saying that, she’s kept every single one since I first stepped foot in the industry all of 8 years ago) and happily shared them to her colleagues, her clients (she’s a hairdresser) and pretty much anyone who asks her how her girls are getting on. My whole family have a few each, just in case, someone they’ll probably never meet, will be looking for a new job in the field. But neglects to mention, the two most important aspects of my agency – social and digital. Granted, she knows little of this industry. Actually, nothing about it. She knows what Facebook is, has heard of Twitter, thinks LinkedIn is a word I made up and Google+ is something to do with something with Google, because it has the word Google in it. Apart from that, she’s a little oblivious to the whole understanding of what it is that I actually do. But that’s the same as my last role, before doing this, Community Management – she thought I just mucked around on Facebook all day- saying that, majority of my friends thought I did that too! Thanks guys!

Back to my original point. I would love to help everyone. I’m a helpful person and do try to help as much as I can, but sometimes there are things I can’t help people with, and this includes certain areas of recruitment. If I had more time in the day, had a small army to take on other industries on top of the ones we work with, then yes, by all means, I would love to help, but I don’t. I understand your frustration, because all you see is the word *recruiter* but I can’t help anymore than what it is I do best.

Thanks for thinking of me, I will try and help find the right person to help you or recommend you to someone who can try and help to. Just don’t hate some of us because we can’t help. It’s nothing personal, just we’re not qualified in that area, but we’ll try our almighty best to find someone who can help you.



More roles coming in thick and fast…

I’ve got some great new roles coming in looking for someone like you to fill them, yes, you.

I have these active roles at the moment, if you’re interested in any of them, get in touch:

  • Sales and Marketing Executive – leading multi-platform agency in Covent Garden [3-5 years experience] £25-30k + uncapped commission
  • Community Manager – fun social media agency in Farringdon [2-3 years experience] £25-30k basic
  • Digital Account Manager x 2 – fab social media agency in Farringdon [3-4 years experience] £30-35k
  • Digital Account Manager – creative social media agency in Kingston [3-5 years experience] £30-35k
  • Senior Digital Account Manager/AD – creative social media consultancy in Kingston [6+ years exp] £40-45k
  • Social Media Account Manager – creative social media consultancy in Kingston [2-4 years exp] £30-35k
  • Social Media Content Manager – digital agency near Goodge St [2-3 years exp] £180-250p.d

These are amongst some of the others coming on each day, so if you’re interested or know some one who is, please get in touch.


You know you want to.


I hate time-wasting recruiters

Why do some recruiters call you up to tell you about a fantastic opportunity, when really all they want is your details to spam the shit out of your inbox at a later date? What’s the point? I don’t see the point, do you? I’m a recruiter, if I have a job for you, I’ll get in touch, if I don’t, I’d rather be honest with you and let you know what I do and don’t have, and if I can’t help you, I’ll forward you to someone who might be able to instead.

It really gets my goat, when cowboy recruiters feel the need to get in touch and give their sales pitch about that awesome job down in who-gives-a-crap-place, paying up to £40k, that is soooo perfect for you, but really it’s a con, there is nothing, apart from, ‘you must come in and register with us with your passport, your driving license, your goldfish’s date of birth and sign these documents that make you our property for ever *cue evil laugh*.’ No.

Don’t waste my time. I hate it. Waste my time, you go into the blocked calls zone on my phone. And don’t ask me to connect on LinkedIn, only to want to gain access to my connections.

I don’t want to time waste my candidates either. I don’t see the point. I’m new setting up by myself, so although I have roles across the industry, I don’t have as many as a recruitment agency might do. I’m slowly building up my network of candidates and clients, but it’s just me, so although I work 14 hours a day, am available all the time on the phone, or email or Twitter or Facebook or LinkedIn, it is just me, no resourcer [yet], so if I don’t have something, I’ll tell you. I’m an upfront, straight to the top, a chatty, fun recruiter who builds on good relationships with my candidates and clients.

If you disagree and think I’ve been crap, feel free to comment.



How to overcome nerves for an interview

Anyone who has ever been on the a job search understands the roller coaster of feelings they feel on the day. Some remain calm on their commute and before they get there, but then freak out when they arrive. Others channel their inner Eminem and lose themselves ‘His palms are sweaty, knees weak, arms are heavy… He’s nervous, but on the surface he looks calm… But he keeps on forgetting what he wrote down….He opens his mouth, but the words won’t come out.’

Sweaty palms, dry and raspy throat and butterflies in the stomach. If that’s how you usually feel before an interview, take heart in the fact that you’re not alone. I’ve felt it plenty of times even if it’s a phone interview and a lot of people do, they may not admit it but plenty of candidates I’ve spoken to in the past have said they’ve felt anxious, sick, nervous when they go to an interview. If you’re feeling nervous, anxious, have those sweaty palms, you’re more likely to forget what you’re supposed to say which dramatically reduces your chances to make it to the final list.

Here are some reasons why we get nervous before an interview: 

  • It’s scary and uncomfortable being judged.
  • It’s scary and uncomfortable being the focus and having to come up with good answers for whatever they ask you.
  • You don’t know what they’re going to ask.
  • You don’t know for sure if what you say is a good answer.
  • You don’t like talking about yourself.
  • You don’t feel comfortable “selling” yourself.
  • You don’t interview every day and so you aren’t sure you know how to do it well.
  • You really need a job.
  • You worry that if you don’t get this job there may not be another chance any time soon.
  • You worry that you’ll sound stupid.
  • You worry there’s something about you or your background they’ll hate.
  • You have no idea exactly what they’re looking for.
  • You hate the idea of being rejected based on just one short meeting.
  • You think you have to be more than you are.

Is there any I’ve missed out?

So take a deep breath with me… breathe in… 1,2,3. Now breathe out and follow these top ways to get over interview anxiety:

Research research research

Do your homework. You might not be taking an exam, but know your stuff will get you further than most. Research on the company, the role, their culture, the person who is interviewing you. Research everything. HR heads say an unprepared candidate starts to fumble and stutter, and appears more anxious when asked questions about the industry and how the company is performing. You can get the latest news from the company’s annual report, its website, press releases, and of course the internet.LinkedIn is a great tool for finding out everything you need to know about a company. Most companies have their profile up on LinkedIn too helping your search that all the more easier. If you’re going for a role in social media, don’t forget to research them up on social media channels including Twitter, Facebook, LinkedIn etc. Knowing your research impresses the interviewer and shows you’re interested in the role.

Rehearse your answers

Ask a family member, your partner or friend to help you with the kind of questions you will be answering. There are always some stock questions applicants face during interviews — Tell us something about yourself; Why do you want to change your job; how do you see yourself growing in this organisation; what are your strengths and weaknesses and such. It pays to rehearse the answers either in front of the mirror, or with someone else. Friends and family are great sources of help when preparing for an interview. They’ll tell you if you’re talking too fast, if you’re repeating yourself or talking too much. Practice makes perfect.

First impressions count 

The first 30 seconds of an interview is the most important. Remember dress for success, presentation of yourself is very important, the way you shake the interviewer’s hand and your posture all reflect your presentation. From there, the next 5-7 minutes are just as vital. Be extremely careful in what you say, how you conduct yourself and what impression you allow the interviewer to form of you.

Remember interview hygiene

I’m not saying you have B.O or that you dress inappropriately but along with first impressions count, keep this in mind. Follow some basic interview hygiene rules. Dress neatly and don’t look tired and sweaty. This will boost your confidence. Never look sleepy or stare at the interviewer. If you’re a smoker, try to avoid smoking 30 minutes before you go into an interview. Chewing gum and dousing yourself in perfume will only disguise the smell of lingering ashtray for 10-15 minutes. Keep the fags at bay till after your interview, then smoke to your heart’s content.*

Leave being desperate to desperate Dan

If you know your comic’s, you would know Desperate Dan is a wild west character in the British comic The Dandy. Please please please don’t appear desperate in a job. Be keen, by Jo be keen but don’t be desperate. When you want something too much, you get more nervous. Interviews should be seen as an opportunity to meet and interact with new people, and not as a do-or-die situation.

Remember to ask questions

When you’ve done your research, you may have come across some questions you want to ask the interviewer. Questions are also signs you’re keen on the role. If you can’t think of them off the top of your head, don’t panic, bring with you a notepad and pen and write down your questions. Keep that notepad as your security blanket..

Remember to keep calm. You’re be fabulous.

*I am in no way condoning or promoting smoking.


Dannii Introduces New Social Media Consultancy

Hello, hello. So, if anyone knows me, they would know that I recently started up a social media consultancy helping recruitment agencies and small businesses find their voice online, communicate with their audience and increase traffic to their website and business.

Just to get the intro’s going, I thought what better way than pinging this across a little more about what my social media consultancy is and how it may in fact help you.


Social Comoonnity is a social media consultancy based in West London and is the brain child of award-winning social media community manager Danielle Moon. Danielle noticed a gap in the market where companies didn’t know how to brand themselves online and helps them find their voice.

Social Comoonnity covers all core functional disciplines within Employer Branding, Community Management, Social Media and Digital Marketing.

How do we do this?

  • We listen to you and your audience
  • We find your voice
  • We identify key influencers
  • We develop the best creative campaigns that work across all platforms

If you’re looking to expand your online presence, feel like a penny lost in a big well or not hitting your target market like you think you should, contact me now on 07880 364 781 or email me at danielle@socialcomoonnity.com



Watch out BranchOut, there’s a new monster in town

Clearly seeing the advantages of using social networks to reach out to millions of users like LinkedIn and BranchOut, Monster has launched a Facebook app to build a professional network separately and apart from the ones their friends get to see.

The app, called BeKnown borrows much from LinkedIn and BranchOut focusing on younger workers beginning to build their business contacts that don’t have access to, nor use the number 1 recruitment business network LinkedIn. The app makes it possible for users to invite contacts from other sources which BranchOut does not, from sources such as Gmail, Yahoo!, Twitter and of course Facebook. Installing the app gives users a second Facebook profile that can be imported from LinkedIn or Monster if they are registered there. The user’s personal information such as personal pictures and other Facebook content can in fact be managed to create a different persona from the your social friends on the networking site get to see. Keeping it as it is, your BeKnown visual appearance will mimic that of your Facebook appearance and presence.

When you set up your BeKnown profile, you can view and apply for jobs, see company information, get endorsed and apply for jobs directly from the app. You even have an online version of your resume which can be printed in PDF.  You’ll be automatically matched to jobs, based on the information you profile on your BeKnown profile. The great thing about this app is that anyone and everyone from all experience and work levels and different job seekers can use it. You don’t need to be professional to use the app and it promotes a different level of networking on Facebook whichever position you are seeking. It’s also international as the app is available in 19 languages. Groovy eh?

It’s pretty easy to get started on the app. There’s no long lengthy processes to get you started and millions of questions to tick, click or choose. When you install the app, import your Facebook profile and a photo (the more professional kind), probably not the one of you getting legless at your mates birthday (just saying)  and edit your profile to include all your experiences and education. Once you’ve completed your BeKnown profile, it will look like an online version of your resume and you’ll be able to apply for jobs. It’s important to know that any information you do import from your Facebook profile is brushed up and not anything that can dampen your chances of getting a job. Wouldn’t want that now hey. If you’re already a Monster user, you can in fact import your resume from Monster to the app. In addition to your online profile, there is a PDF version you can print.

Connecting on BeKnown couldn’t actually be simpler. You don’t have to be Facebook friends to make a connection on BeKnown. If you want to, who’s stopping you, but from an employment perspective you don’t need to add your boyfriend, your parents and party-animal cousin Judith to your app. Treat this app as your professional network of connections, remember that Facebook is your private life and LinkedIn is your professional life. Just think any bad press on yourself could hurt your chances of that dream job. It’s a point to remember and not to forget.

When you’re job searching, BeKnown provides active assistance with several job search tools. Monster’s job search is built into the app, so you’ll be able to search for jobs on Monster from BeKnown. You’ll see job openings at your friend’s companies, and you’ll also see featured jobs. The featured jobs are automatically matched with your profile, which is why it’s a good idea to make sure that your profile is complete and accurate. Monster’s matching service provides personalized job leads based on your experience and qualifications. When you find a job you’re interested in, you can either apply now or apply later. When you’re ready to apply, there’s a one-click process where you’ll send your BeKnown profile to the company. You’ll also be able to read more about the company on its BeKnown company page. If there’s a company you’re interested in that doesn’t have an opening at the moment, you’ll be able to follow the company to see new job openings once they are posted.

Know someone who is great at what they do? Give them an endorsement on BeKnown and you’ll earn a badge similar to BranchOut’s badges. The badges you earn will be posted on your profile. When you receive an endorsement, it will show on your profile, as well, once you approve it. On the employer side, BeKnown provides company pages and job postings for employers. Job postings are free to list for your 1st and 2nd degree connections, there’s a fee if you’d like to expand your posting to reach more job seekers.

How does it compare to the other Recruitment networking sites out there?

As most people in the talent acquisition industry know, LinkedIn has and is the major force in the corporate recruiting market. It’s seen by all and is best known as being the professional social network for corporate recruiters and job seekers. Corporate recruiting is LinkedIn’s fastest growing revenue stream, and the company is now aggressively building new tools and services.  Today the LinkedIn network has around 100 million users and is growing at a rate of nearly 3 million per month. While this growth is wonderful for LinkedIn’s investors and most corporate recruiters, there is an entire world of Facebook users who do not use LinkedIn (yet).  Facebook, with more than 750 million users, taps into a broader audience who uses the network for different purposes.  Facebook users keep in touch with friends, play games, share photos and family news, publish personal information, and often promote information about their children, pets, and local activities.  They even publish their location.

So, despite LinkedIn’s tremendous growth, there is still a huge untapped network of Facebook users who are not yet taking advantage of professional social networking.  (A “professional social network” is one that we use for business networking, recruiting, and the promotion of our professional expertise and experience, so it requires a different set of features and security than Facebook offers today.)  BeKnown has the potential to bring professional social networking to this huge new audience.

The big question running through my mind is, Can Monster make a success of BeKnown?

It sounds like a great idea, I really do think it will do well for itself. I’m just hoping it won’t be a slow starter like BranchOut, which still, a year on is struggling to get its full money worth as a direct competitor of LinkedIn. The use of Social Networks for Corporate Recruiting has proved powerful for both recruiting and job seeking. The corporate recruitment industry itself is worth a staggering $120 billion and is still transforming by LinkedIn because the system is such a powerful tool for recruiters to find passive candidates.  People in the LinkedIn network maintain their profile actively, giving recruiters a real-time, highly accurate database from which to search and contact candidates. And the growth of LinkedIn has dramatically impacted many of the big players in this market.  Mid-sized recruiting companies are seeing big companies develop more and more expertise in the use of social networking internally. And large job boards like Monster.com, The Ladders, and others are seeking job seekers (and recruiters) move their money and energy toward LinkedIn. The first professional networking application in Facebook is BranchOut, which has built around a million users already is still at a slow start in comparison to the fast growth LinkedIn has seen since its launch.  The launch of BeKnown, developed by Monster, is a major move to change these dynamics and give Monster a significant opportunity to play in the Facebook network of job seekers and recruitment needs.

Monster.com is one of the biggest and most experienced players in the corporate recruiting market. The company operates a vast array of websites, advertising services, and media tools to help job seekers and recruiters with more than 49 million unique visitors globally. It has always been a great database to source new candidates and has thrived since its launch back in 1999 which has seen it become known as the biggest recruitment network in the world. Now with major players such as LinkedIn and most recently BranchOut, Monster has had to explore other avenues to help recruiters find the best talent in the market. Although the company generatess over $1 Billion in revenue and has continued to grow over the last few years, it seems its business has been slow because of the growth in social networks, vertical job boards, and job aggregators like Indeed.com.

Most of my clients and agencies I work with have said they are shifting their spend away from the likes of Monster, Total Jobs, CV Library etc and spend their money on LinkedIn, Facebook, Twitter as well as their own employment branding strategies as the ROI is much higher and better. Nearly everyone including job seekers, employers, the dude next to you and the girl in front of you on the tube has a Twitter and/or Facebook account. The fact that social networks has increased its followers/fans/members and can reach a global audience for little or no money, its no surprise Monster have launched an app for these markets to attract more people and become a more social recruitment tool.

I really hope that BeKnown makes a great stand in this  competitive recruiting market and keep on the ball with the latest trends to keep their app up-to-date and in line with Facebook & LinkedIn. The app only launched a few weeks ago so it is early stages yet to start throwing our opinions around and judging it or complimenting it as it’s yet unproven in the market. Potentially this could become a major social networking tool in the marketplace that will potentially one day be in the same line or better than LinkedIn. The 600 million “non-LinkedIn” users in Facebook can use the app as an entry point to build their own professional network.  LinkedIn users who may not want their Facebook identities shared can use BeKnown to build professional networks through their Facebook friends, many of whom may not use LinkedIn today. As a tool for professionals, BeKnown gives users the ability to more carefully control what information they share – enabling people to finally separate their “family and personal” Facebook account from their “Professional” facebook profile in BeKnown. For recruiters, BeKnown extends Facebook with features to make recruiting far easier.  Recruiters can easily set up company pages, post jobs, create referral networks, and leverage existing Monster job listings among the BeKnown network.  The system’s features for badging, job sharing, job referrals, and company pages should quickly create a “market for jobs” which builds upon Facebook’s reach, but bypasses Facebook’s more generalized advertising system. For professionals who actively use LinkedIn today, this is a directly competitive system (and now another professional network to manage). I hope BeKnown will attract a bigger audience of people who are one to join the likes of LinkedIn and build a strong network of people from all walks of life, young or old through a global audience whatever their profession is. Maybe one day we may see LinkedIn coming a close second to this new and exciting app.