I am a recruiter, but I’m not a Jack of all trades recruiter. Please don’t be offended if I can’t help you in certain fields.

I work in recruitment, I have done for some time now. In the past year, I have freelanced in recruitment and from August last year, I set up my own recruitment agency specialising in fields that I have worked in over the past 8 years and know well; social media and digital marketing.

The funny thing is, when you say you work in recruitment, whether that’s to family, friends, people down the pub or just about anyone, people generally assume that means all types of recruitment. Even if you shout if from the rooftops that you specialise in a field, they’ll ignore that and think you can recruit for anyone and everyone. Earlier today, I got a text from a friend who’s mum is looking for a new job. Tired of the same ritual at her current position in a bank, she’s looking for a new job in either retail or something that she can really get her teeth into, so she thought of me, why not, that’s what I do, don’t I? Recruit people for companies and agencies, so why not help her mum find a new job, because she’s been there 9 years and she thought of me.

See, I’d love to help, by Joe, I really would love to help, but it’s not my forte, specialising in a field, that I once worked in many many moons ago and something I can’t take my time away from what I actually do work in. Us recruiters all specialise in a certain field. There are some of us, who have the experience to work across multiple arenas due to the experience they’ve gained over a number of years, but most of the time, you’ll find agencies will actually do this and have specialist teams who recruit across different roles, fields, titles and so on.

When I started up my agency, my mum got super-excited when I showed her my business cards (saying that, she’s kept every single one since I first stepped foot in the industry all of 8 years ago) and happily shared them to her colleagues, her clients (she’s a hairdresser) and pretty much anyone who asks her how her girls are getting on. My whole family have a few each, just in case, someone they’ll probably never meet, will be looking for a new job in the field. But neglects to mention, the two most important aspects of my agency – social and digital. Granted, she knows little of this industry. Actually, nothing about it. She knows what Facebook is, has heard of Twitter, thinks LinkedIn is a word I made up and Google+ is something to do with something with Google, because it has the word Google in it. Apart from that, she’s a little oblivious to the whole understanding of what it is that I actually do. But that’s the same as my last role, before doing this, Community Management – she thought I just mucked around on Facebook all day- saying that, majority of my friends thought I did that too! Thanks guys!

Back to my original point. I would love to help everyone. I’m a helpful person and do try to help as much as I can, but sometimes there are things I can’t help people with, and this includes certain areas of recruitment. If I had more time in the day, had a small army to take on other industries on top of the ones we work with, then yes, by all means, I would love to help, but I don’t. I understand your frustration, because all you see is the word *recruiter* but I can’t help anymore than what it is I do best.

Thanks for thinking of me, I will try and help find the right person to help you or recommend you to someone who can try and help to. Just don’t hate some of us because we can’t help. It’s nothing personal, just we’re not qualified in that area, but we’ll try our almighty best to find someone who can help you.



CEO’s should follow in Sir Richard Branson’s footsteps and use social media [infographic]

Sir Richard Branson knows how to use social media. You would think so with his brilliant ability to keep the world updated with the latest info, gossip, details and news about his ever-expanding business. What started as a bootstrapped mail-order record retailer that he founded in 1970 is now an empire of more than 300 companies in 30 countries that span diverse industries such as music, travel, health and beyond. On Twitter, Richard has over 3 million followers, he has a Facebook account with over 378k fans and over 4 million people have him in circles on Google+. He knows how to communicate with his audience through his brand and he knows how to do it well. Sir Richard Branson is just one of a very few who know how to use social media. Some CEO’s just can’t be bothered or maybe don’t understand the concept of using social media and how it really can make a difference with their business. If a business has used social media and a CEO thinks it doesn’t work, you’re doing something wrong. In this day and age everyone needs some exposure across social media to help their business.

This great infographic by MBA Online shows how CEO’s should use social media. It’s never too late to get started.


Profiles of a Twitter User [Infographic]

I found this great infographic this morning on DailyInfographic.com. If you’re a user of Twitter, you would have seen the different types of Twitter users floating around. You have the star Tweeters, who tweet the most interesting of tweets, whether they are big brand companies or Pete Cashmore from Mashable. There are a fair share of  ‘WTF were you thinking’ tweeters who post the craziest of shit on their profile.

Twitter is great to find out the latest news around the world whether it is showbiz, social & digital, sport or news and it’s in real time. Not this newspaper crap where it takes 2-3 days to go from the mouth that spoke to print. You can get all you need, whatever it is in a short 140 tweet without the spam. It’s short and sweet. All you need for news.

What kind of Twitter user are you?


What happens to your digital assets when you die?

You’ve probably never thought about it. I mean who would? I didn’t up to a few weeks ago until an article in the Metro discussed that exact topic “What happens to your online life when you die?” Nearly everyone including your friends, some family and possibly your pet goldfish own a social networking account,  everyone is somehow online and connected with the world. I’ve tweeted, posted and shared without thinking about the future of where all of my information might be going. Since reading the article it’s plagued my mind as to where all my stuff may go. I’ve even joined the loser crew by googling my name more often than is actually needed. You could say I am my own stalker. In the world of celebrity, the good the bad and the ugliest of ugly pictures haunt search engines image pages for eternity. I will never be famous and I’m pretty sure Andy Wharhol is wrong that “Everyone one will be famous for 15 minutes” because who actually in their right mind gives a sodding hoot about my crap, but the question still swirls around my head. So what does happens to our digital assets when we die?  In 100 years, will there be a virtual you circulating the web?

Did you know GMail can send all your contacts and emails to your family and friends after you died? I didn’t. 

Twitter can give your next of kin a copy of all your tweets. Weird. 

Do I have any dirty digital laundry I should think about? Hmmm, I don’t think so. I’m no Imogen Thomas so more than likely no.

It’s a little creepy. Do you know of anyone who’s digital assets are continuing online? There are a lot of people who have left Facebook pages or MySpace profiles up for their loved ones as a tribute for their loved one. A friend of mine who passed away a few years ago still has his Facebook page up. He’s obviously not controlling it but his family thought it would be a great idea for his friends and family to keep his memory alive. It’s nice to see him on Facebook without feeling like he’s just disappeared forever.

Celebrities who’s Digital Assets Will Live Forever

In February, the tragic news of  Whitney Houston‘s death was announced to the world on Twitter and spread at a rapid speed. In the first hour of the news going live, about 2.5 million tweets and retweets were sent, which averages to more than 1,000 tweets sent a second (according to Topsy Labs). The news was released 30 minutes before mainstream media reported the news. The Associated Press confirmed Houston’s death (cause still unknown) on Twitter by citing her publicist, but not before two people tweeted the story from their own sources. All of Whitney’s digital assets will stay alive forever because of her celebrity status, her incredible singing voice, her lack of acting talent and her version of Dolly Parton’s ‘I’ll Always Love You.’ When news broke that Amy Winehouse had died last year in her North London home, fans from all over the world tweeted and passed on their well wishes to her family on losing such a talented young singer. Although Amy had her troubles with drug and alcohol addiction, many celebrities such as producer Mark Ronson, Diddy, and Pete Wentz tweeted about their grief.  Matchbox 20’s Rob Thomas responded to people tweeting sarcasm and jokes, saying “So many people saying that because it’s not a surprise that Amy Winehouse passed, it’s not sad.  I hope you have more compassion for friends.”  Winehouse was trending on Twitter for the majority of the weekend as fans also expressed their sadness. There seems to be an emerging trend of large-scale death announcements being made on Twitter, including Amy Winehouse, Steve Jobs and Osama Bin Laden.  The fact that Whitney’s death was tweeted before being officially announced, reveals social media’s emerging role. As more people look to tweets for breaking news, rather than mainstream media, Twitter is becoming a primary and reliable news source in society.  Celebrities are expected to release statements on Twitter, for example in regards to Houston’s death, and how many retweets they get shapes their social proof. Social proof plays a role in Twitter and social media because the more we hear about social media’s influence on breaking news, the more we rely on it for news.  In another sense, the more influence a person is perceived to have on social media, the more reliable and believable they become. People are remembering them in different ways from downloading music, continuously buying merchandise endorsed by them or their companies or by keeping them alive through word of mouth.

Will people be doing that about me when I die? Honestly?

Probably not, but the thought of the Danielle Moon legacy (if there ever will be one) does make me feel a little special. I asked the same question on LinkedIn a few weeks ago and got a mixed response. Some people said they didn’t want to think that far ahead others mentioned sites actually deal with your online assets now in preparation for when you die. James Norris, a London-based entrepreneur created DeadSocial, a tool that allows anyone to create scheduled messages that can be distributed across their social networks after the user’s death. This allows final goodbyes to be told and for people to continue to communicate once they have passed away. DeadSocial explores the notion of digital legacy and allows us all to extend our digital life through technology and the social web. DeadSocial was announced at SXSW in Texas after attaining support from UK Trade & Investment. Since then DeadSocial have been finalists in the London Web Summit and opened the website allowing users to signup & create a profile.

Will you set up an account?


Smirnoff Nightlife Exchange Project reveals new face of their campaign

Last year Diageo launched a global marketing initiative for its Smirnoff vodka brand aimed at discovering and celebrating the best nightlife from around the world. The Smirnoff Nightlife Exchange Project was a call to action inviting consumer-generated ideas from 14 markets that will then be transformed into event experiences globally.

The drive, a continuation of 2009’s “Be There” campaign landed in a finale on 27th November last year where each of the 14 countries taking part, including the UK could exchange the best of their nightlife with a partner country. Last year, the brand launched a tour that saw a crate, like a Big Brother (except way cooler) style mobile diary room- visit London, Brighton, Manchester, Birmingham and Glasgow. Inside it, the Smirnoff team will encourage people to record their views on what is best about their local scene via a vox pop booth.

Last year the campaign on Facebook was a shocker. A couple of times a friend and I had tried to get onto the page but I’m assuming too much exposure meant too many people logged on and the Facebook page couldn’t handle it. I hope this time it’s a lot better and can cope especially now that the project is going to include a whopping 50 countries instead of the teeny 14 originally.

This year Smirnoff has signed up Golden Oldie (why oh why) Madonna to front the latest phase of its Smirnoff Nightlife Exchange Project, in a bid to get 10 million people to share the most original experiences across 50 countries. As part of the £6m drive, the Diageo-owned vodka brand is running an online dance competition. To enter, hopefuls must submit a 60-second dance video to Smirnoff or to Madonna’s Facebook page. Madonna will attend one of the selected Smirnoff Nightlife Exchange Project experiences, where finalists picked from the video contest will compete in front of her for the winning spot. The eventual winner may get the opportunity to join the pop singer on her next tour as one of her dancers. Madonna said: “What attracted me to the Smirnoff Nightlife Exchange Project is the combination of participating in the celebration of nightlife around the world, and the opportunity to discover the world’s best unknown dancers.” Revellers worldwide are invited to co-create and participate in the Smirnoff Nightlife Exchange Project by contributing ideas on what makes their local nightlife distinct in the categories of drinks, dance, fashion, music and places.

The most inspiring suggestions from each region will be captured online and then exchanged with another country in November. By participating online, consumers will have the chance to win a place at one of the global events or experience another country’s party at a Smirnoff Nightlife Exchange Project event in their own city. Smirnoff will be working closely with its on-trade partners to create bespoke events in select outlets. In the off-trade, consumers will be able to engage with the project via in-store activity, promoting international ways of serving Smirnoff that they can try at home.

The 50 countries participating in the Smirnoff Nightlife Exchange Project are: Argentina; Australia; Belgium; Bolivia; Brazil; Bulgaria; Cameroon; Canada; Chile; China; Colombia; Costa Rica; Cyprus; Dominican Republic; Dubai; Ecuador; El Salvador; Germany; Ghana; Great Britain; Greece; Guatemala; India; Indonesia; Ireland; Israel; Italy; Jamaica; Japan; Kenya; Mexico; Netherlands; New Zealand; Nigeria; Norway; Panama; Paraguay; Peru; Poland; Romania; Serbia; South Africa; South Korea; Thailand; Trinidad; Turkey; Uruguay; US; Venezuela and Vietnam.

Let the good times roll.


Great New Ad by L’Oreal on Facebook

I came across this the other day whilst browsing cool new brand campaigns on Facebook. I love this new ad by L’Oreal which is specifically for promotion of the L’Oreal Paris Men Expert range which uses a character called ‘The Expert’ who stars in videos on YouTube and answers questions on Facebook about how to be a man.

The campaign is mainly using video content with videos such as:

“How To Use An App”

“How To Pick A Lock”

“How To Tie A Perfect Tie”

The campaign invites their audience to ask questions via the Facebook page to ‘The Expert’ which is then answered via witty comments and advice. This is the latest push using social media by the beauty giant, targeting men and encouraging them to see the benefits of male grooming so that it becomes part of their daily routine.

The push, created by VCCP, is L’Oreal’s first for its men’s range in six years that does not feature one of its celebrity ambassadors, who include Gerard Butler and Hugh Laurie.