I am a recruiter, but I’m not a Jack of all trades recruiter. Please don’t be offended if I can’t help you in certain fields.

I work in recruitment, I have done for some time now. In the past year, I have freelanced in recruitment and from August last year, I set up my own recruitment agency specialising in fields that I have worked in over the past 8 years and know well; social media and digital marketing.

The funny thing is, when you say you work in recruitment, whether that’s to family, friends, people down the pub or just about anyone, people generally assume that means all types of recruitment. Even if you shout if from the rooftops that you specialise in a field, they’ll ignore that and think you can recruit for anyone and everyone. Earlier today, I got a text from a friend who’s mum is looking for a new job. Tired of the same ritual at her current position in a bank, she’s looking for a new job in either retail or something that she can really get her teeth into, so she thought of me, why not, that’s what I do, don’t I? Recruit people for companies and agencies, so why not help her mum find a new job, because she’s been there 9 years and she thought of me.

See, I’d love to help, by Joe, I really would love to help, but it’s not my forte, specialising in a field, that I once worked in many many moons ago and something I can’t take my time away from what I actually do work in. Us recruiters all specialise in a certain field. There are some of us, who have the experience to work across multiple arenas due to the experience they’ve gained over a number of years, but most of the time, you’ll find agencies will actually do this and have specialist teams who recruit across different roles, fields, titles and so on.

When I started up my agency, my mum got super-excited when I showed her my business cards (saying that, she’s kept every single one since I first stepped foot in the industry all of 8 years ago) and happily shared them to her colleagues, her clients (she’s a hairdresser) and pretty much anyone who asks her how her girls are getting on. My whole family have a few each, just in case, someone they’ll probably never meet, will be looking for a new job in the field. But neglects to mention, the two most important aspects of my agency – social and digital. Granted, she knows little of this industry. Actually, nothing about it. She knows what Facebook is, has heard of Twitter, thinks LinkedIn is a word I made up and Google+ is something to do with something with Google, because it has the word Google in it. Apart from that, she’s a little oblivious to the whole understanding of what it is that I actually do. But that’s the same as my last role, before doing this, Community Management – she thought I just mucked around on Facebook all day- saying that, majority of my friends thought I did that too! Thanks guys!

Back to my original point. I would love to help everyone. I’m a helpful person and do try to help as much as I can, but sometimes there are things I can’t help people with, and this includes certain areas of recruitment. If I had more time in the day, had a small army to take on other industries on top of the ones we work with, then yes, by all means, I would love to help, but I don’t. I understand your frustration, because all you see is the word *recruiter* but I can’t help anymore than what it is I do best.

Thanks for thinking of me, I will try and help find the right person to help you or recommend you to someone who can try and help to. Just don’t hate some of us because we can’t help. It’s nothing personal, just we’re not qualified in that area, but we’ll try our almighty best to find someone who can help you.



History of the Internet: 1969 – 2012 [Infographic]

AVG, the antivirus and anti-spyware security software company have created an infographic focusing on the major viruses and major steps the Internet has taken to arrive to where it is today. Most of us, especially kids these days take the internet for granted. I mean, I have a fit if my internet is down, God help Virgin Media when my broadband goes down, I turn into the devil.

There’s not a day goes by that I’m not tapping away on the internet, watching something on YouTube, tweeting about whatever or Facebooking my friends about whatever crap I had seen that day that they had to hear about. Apart from myself and my social friends [all my online girls and guy friends], my family aren’t that bothered about the internet but most of them don’t realise that emailing involves the internet.

This infographic brings us to a new level of awareness as it addresses the progression of the Internet. It is important that we do not treat it as an assumed luxury; however, it is incredibly difficult not to.


The ULTIMATE history of Facebook [Infographic]

I love this infographic by my life, a social network service founded in 2002 by Jeffrey Tinsley after meeting his wife at their high school reunion. Facebook is a household name. From code on a dorm room window to a publicly traded company, Facebook has come a long way. This infographic gives you a fully in-depth look at the history of Facebook right from Zuckerberg’s experiment with Facemash to the announcement of Facebook Graph.


CEO’s should follow in Sir Richard Branson’s footsteps and use social media [infographic]

Sir Richard Branson knows how to use social media. You would think so with his brilliant ability to keep the world updated with the latest info, gossip, details and news about his ever-expanding business. What started as a bootstrapped mail-order record retailer that he founded in 1970 is now an empire of more than 300 companies in 30 countries that span diverse industries such as music, travel, health and beyond. On Twitter, Richard has over 3 million followers, he has a Facebook account with over 378k fans and over 4 million people have him in circles on Google+. He knows how to communicate with his audience through his brand and he knows how to do it well. Sir Richard Branson is just one of a very few who know how to use social media. Some CEO’s just can’t be bothered or maybe don’t understand the concept of using social media and how it really can make a difference with their business. If a business has used social media and a CEO thinks it doesn’t work, you’re doing something wrong. In this day and age everyone needs some exposure across social media to help their business.

This great infographic by MBA Online shows how CEO’s should use social media. It’s never too late to get started.


Make a Good Impression And Help Young People Find a New Job

There’s nothing like wearing a good tailored suit that makes you feel all that more confident when you know you have that interview to ace in the late morning. There’s also nothing like the feeling of dread when you know you can’t afford a good tailored suit might ruin your chances of getting that job. First impressions count, they always do, especially when you’re going to an interview. Without a doubt, it’s the number one thing recruiters and employers say when they meet a candidate. That, and the handshake, the questions etc.

Have you heart of ‘A Suit That Fits?’ Not if your suit fits, but the company called ‘A Suit That Fits?’ Yesterday I was asked to RT a tweet about this company who ask people to donate a suit to help one of over 78,000 young people in long-term unemployment better their chance of getting a job. What was originally an idea thought up by Warren Bennett and his business partner David back in 2005 after Warren’s work experience in Nepal, has spurned into a fully supportive, award-winning and successful business.

Warren says

 We trialled the idea of A Suit That Fits at Hampstead market and sold our first two suits within twenty minutes of opening. This was a clear sign that we had a viable business idea, so we then worked through the night to create a simple website that was just about able to make one of our uniquely customised suits.

Working with partners Amber, Centrepoint and Right Futures, A Suit That Fits’ partners offers work and learning outreach programs to the young people they work with to equip them with the skills and confidence they need to find a job and stay in employment. Their partners regularly find their members have nothing to wear to their interview which affects their confidence and impacts that all-important ‘first impression’. By providing them with a smart suit we are making the process just a little bit easier. From this A Suit That Fits and Right Futures will work with Amber and Centrepoint to offer a number of their young people work experience placements.

Since their official launch in 2007, the company has won a staggering 22 awards, have 30 locations nationwide, have over 40 billion styles of suit that can pickle your fancy and have a team of trained staff and tailors who can rustle up a brand new overcoat, jacket, shirt and much much more.

Donating an unwanted suit couldn’t be easier. To take part in the campaign, all you have to do is make sure you donate your suit between April 8th and May 31st. You can donate through their Open House locations where you can pop by at any time during normal opening hours to drop off your suit, visit one of their Roadshow locations, or Post your suit. Anyone who donates their suit, no matter how many, will get a £50 voucher to put towards an A Suit That Fits tailored item as well a thank you pack for taking part in the campaign.

Currently their campaign is doing well with full exposure across social media sites with 1600 people following them on Twitter and using their hashtag #SuitForSuccess and have over 6k fans on Facebook.

Follow suit, honestly, helping just one person by donating your suit can make a change to someone’s future.


This Is Your Brain On Social Media [infographic]

I’m constantly online. Whether for work or for personal, 9 times out of 10, you’ll find me tweeting, posting, liking or pinning one way or another. Even if I’m out socializing with friends, I’m generally pissing them off with checking my profiles at some point in the day. My mind is constantly on. Never a minute goes by that I’m not thinking about something to tweet or message about. Unless of course I’m completely out of it in sleep mode. But that’s rare. I think most of my dreams consist of  ‘to do’ lists for the next day or what I should do for work or that email that has spent overtime in my drafts box.

This great infographic by Online College Courses  shows how much we love social media and why.



What happens to your digital assets when you die?

You’ve probably never thought about it. I mean who would? I didn’t up to a few weeks ago until an article in the Metro discussed that exact topic “What happens to your online life when you die?” Nearly everyone including your friends, some family and possibly your pet goldfish own a social networking account,  everyone is somehow online and connected with the world. I’ve tweeted, posted and shared without thinking about the future of where all of my information might be going. Since reading the article it’s plagued my mind as to where all my stuff may go. I’ve even joined the loser crew by googling my name more often than is actually needed. You could say I am my own stalker. In the world of celebrity, the good the bad and the ugliest of ugly pictures haunt search engines image pages for eternity. I will never be famous and I’m pretty sure Andy Wharhol is wrong that “Everyone one will be famous for 15 minutes” because who actually in their right mind gives a sodding hoot about my crap, but the question still swirls around my head. So what does happens to our digital assets when we die?  In 100 years, will there be a virtual you circulating the web?

Did you know GMail can send all your contacts and emails to your family and friends after you died? I didn’t. 

Twitter can give your next of kin a copy of all your tweets. Weird. 

Do I have any dirty digital laundry I should think about? Hmmm, I don’t think so. I’m no Imogen Thomas so more than likely no.

It’s a little creepy. Do you know of anyone who’s digital assets are continuing online? There are a lot of people who have left Facebook pages or MySpace profiles up for their loved ones as a tribute for their loved one. A friend of mine who passed away a few years ago still has his Facebook page up. He’s obviously not controlling it but his family thought it would be a great idea for his friends and family to keep his memory alive. It’s nice to see him on Facebook without feeling like he’s just disappeared forever.

Celebrities who’s Digital Assets Will Live Forever

In February, the tragic news of  Whitney Houston‘s death was announced to the world on Twitter and spread at a rapid speed. In the first hour of the news going live, about 2.5 million tweets and retweets were sent, which averages to more than 1,000 tweets sent a second (according to Topsy Labs). The news was released 30 minutes before mainstream media reported the news. The Associated Press confirmed Houston’s death (cause still unknown) on Twitter by citing her publicist, but not before two people tweeted the story from their own sources. All of Whitney’s digital assets will stay alive forever because of her celebrity status, her incredible singing voice, her lack of acting talent and her version of Dolly Parton’s ‘I’ll Always Love You.’ When news broke that Amy Winehouse had died last year in her North London home, fans from all over the world tweeted and passed on their well wishes to her family on losing such a talented young singer. Although Amy had her troubles with drug and alcohol addiction, many celebrities such as producer Mark Ronson, Diddy, and Pete Wentz tweeted about their grief.  Matchbox 20’s Rob Thomas responded to people tweeting sarcasm and jokes, saying “So many people saying that because it’s not a surprise that Amy Winehouse passed, it’s not sad.  I hope you have more compassion for friends.”  Winehouse was trending on Twitter for the majority of the weekend as fans also expressed their sadness. There seems to be an emerging trend of large-scale death announcements being made on Twitter, including Amy Winehouse, Steve Jobs and Osama Bin Laden.  The fact that Whitney’s death was tweeted before being officially announced, reveals social media’s emerging role. As more people look to tweets for breaking news, rather than mainstream media, Twitter is becoming a primary and reliable news source in society.  Celebrities are expected to release statements on Twitter, for example in regards to Houston’s death, and how many retweets they get shapes their social proof. Social proof plays a role in Twitter and social media because the more we hear about social media’s influence on breaking news, the more we rely on it for news.  In another sense, the more influence a person is perceived to have on social media, the more reliable and believable they become. People are remembering them in different ways from downloading music, continuously buying merchandise endorsed by them or their companies or by keeping them alive through word of mouth.

Will people be doing that about me when I die? Honestly?

Probably not, but the thought of the Danielle Moon legacy (if there ever will be one) does make me feel a little special. I asked the same question on LinkedIn a few weeks ago and got a mixed response. Some people said they didn’t want to think that far ahead others mentioned sites actually deal with your online assets now in preparation for when you die. James Norris, a London-based entrepreneur created DeadSocial, a tool that allows anyone to create scheduled messages that can be distributed across their social networks after the user’s death. This allows final goodbyes to be told and for people to continue to communicate once they have passed away. DeadSocial explores the notion of digital legacy and allows us all to extend our digital life through technology and the social web. DeadSocial was announced at SXSW in Texas after attaining support from UK Trade & Investment. Since then DeadSocial have been finalists in the London Web Summit and opened the website allowing users to signup & create a profile.

Will you set up an account?