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I am a recruiter, but I’m not a Jack of all trades recruiter. Please don’t be offended if I can’t help you in certain fields.

I work in recruitment, I have done for some time now. In the past year, I have freelanced in recruitment and from August last year, I set up my own recruitment agency specialising in fields that I have worked in over the past 8 years and know well; social media and digital marketing.

The funny thing is, when you say you work in recruitment, whether that’s to family, friends, people down the pub or just about anyone, people generally assume that means all types of recruitment. Even if you shout if from the rooftops that you specialise in a field, they’ll ignore that and think you can recruit for anyone and everyone. Earlier today, I got a text from a friend who’s mum is looking for a new job. Tired of the same ritual at her current position in a bank, she’s looking for a new job in either retail or something that she can really get her teeth into, so she thought of me, why not, that’s what I do, don’t I? Recruit people for companies and agencies, so why not help her mum find a new job, because she’s been there 9 years and she thought of me.

See, I’d love to help, by Joe, I really would love to help, but it’s not my forte, specialising in a field, that I once worked in many many moons ago and something I can’t take my time away from what I actually do work in. Us recruiters all specialise in a certain field. There are some of us, who have the experience to work across multiple arenas due to the experience they’ve gained over a number of years, but most of the time, you’ll find agencies will actually do this and have specialist teams who recruit across different roles, fields, titles and so on.

When I started up my agency, my mum got super-excited when I showed her my business cards (saying that, she’s kept every single one since I first stepped foot in the industry all of 8 years ago) and happily shared them to her colleagues, her clients (she’s a hairdresser) and pretty much anyone who asks her how her girls are getting on. My whole family have a few each, just in case, someone they’ll probably never meet, will be looking for a new job in the field. But neglects to mention, the two most important aspects of my agency – social and digital. Granted, she knows little of this industry. Actually, nothing about it. She knows what Facebook is, has heard of Twitter, thinks LinkedIn is a word I made up and Google+ is something to do with something with Google, because it has the word Google in it. Apart from that, she’s a little oblivious to the whole understanding of what it is that I actually do. But that’s the same as my last role, before doing this, Community Management – she thought I just mucked around on Facebook all day- saying that, majority of my friends thought I did that too! Thanks guys!

Back to my original point. I would love to help everyone. I’m a helpful person and do try to help as much as I can, but sometimes there are things I can’t help people with, and this includes certain areas of recruitment. If I had more time in the day, had a small army to take on other industries on top of the ones we work with, then yes, by all means, I would love to help, but I don’t. I understand your frustration, because all you see is the word *recruiter* but I can’t help anymore than what it is I do best.

Thanks for thinking of me, I will try and help find the right person to help you or recommend you to someone who can try and help to. Just don’t hate some of us because we can’t help. It’s nothing personal, just we’re not qualified in that area, but we’ll try our almighty best to find someone who can help you.

 

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CEO’s should follow in Sir Richard Branson’s footsteps and use social media [infographic]

Sir Richard Branson knows how to use social media. You would think so with his brilliant ability to keep the world updated with the latest info, gossip, details and news about his ever-expanding business. What started as a bootstrapped mail-order record retailer that he founded in 1970 is now an empire of more than 300 companies in 30 countries that span diverse industries such as music, travel, health and beyond. On Twitter, Richard has over 3 million followers, he has a Facebook account with over 378k fans and over 4 million people have him in circles on Google+. He knows how to communicate with his audience through his brand and he knows how to do it well. Sir Richard Branson is just one of a very few who know how to use social media. Some CEO’s just can’t be bothered or maybe don’t understand the concept of using social media and how it really can make a difference with their business. If a business has used social media and a CEO thinks it doesn’t work, you’re doing something wrong. In this day and age everyone needs some exposure across social media to help their business.

This great infographic by MBA Online shows how CEO’s should use social media. It’s never too late to get started.

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Inside Google’s Wallet [infographic]

Ever wondered how search engine giant Google made their money and spent it to become the World’s second most valuable tech company?

Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google’s core search engine. It offers online productivity software including email, an office suite, and social networkingDesktop products include applications for web browsing, organizing and editing photos, and instant messaging. The company leads the development of the Android mobile operating system, and of the browser-only Google Chrome OS. As an online business, the need to use Google, whether you like or not is a definite plus for your online presence and growth. With tens of products available to the end user, 96% of Google’s revenue came from its advertising programs in 2011, with more than $26 billion from the Google-owned websites and $10 billion from websites in their content network.

So what does Google’s wallet look like? Masters in Finance have created this infographic to show us exactly that:

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The web is what you make of it

Google‘s creative lab has brought out some brilliant adverts this year to showcase the wonders of Google Chrome browser. The campaign, which is themed “the web is what you make of it,” showcases Chrome working in conjunction with other well-known Google products like Gmail and YouTube. The adverts are brilliant showing a more personal and emotional touch. The first to hit screens was “Dear Sophie” which previewed during one of the commercial breaks of the American sitcom One Tree Hill.

‘Dear Sophie’ details how a father uses the web to share memories with his daughter as she grows up. Daniel Lee, father of Sophie show’s how technology can change the way we communicate with someone. It’s a touching video that lets us see the life of Sophie from a young age to child through the eyes of the online world.

The UK Google team produced a similar video that’s called “Dear Hollie.” Using the same technologies and the web, the video is very similar to the original ‘Dear Sophie.’

The ‘Dear Hollie’ video aired the advert as its first primetime UK TV advert during the UEFA Champions League Final earlier this year. Google has been advertising on television in America for several years, but UK adverts have been largely restricted to print and billboard sites. Its new version is a clear attempt to reach beyond its traditional technology enthusiast audience while tapping in to a new type of more emotional advertising. Since the release of all the videos from Google Chrome, many have been spoofed. Here’s my top adverts by the leading search engine (in no particular order)…

Johnny Cash, Immortal 

Johnny Cash is mostly remembered as a country music artist, his songs and sound spanned many other genres including rockabilly and rock and roll—especially early in his career—as well as bluesfolk, and gospel. This crossover appeal led to Cash being inducted in the Country Music Hall of Fame, the Rock and Roll Hall of Fame, andGospel Music Hall of Fame. Late in his career, Cash covered songs by several rock artists. In the clip by Google fans of Johnny Cash from around the world use the web to join together and create a music video memorializing his last recording.

The Johnny Cash Project is a global collective art project where the Man in Black lives on through his fans rather than just through his musical legacy. Everyone who joins in The Johnny Cash Project are invited to share their vision of Johnny Cash, as he lives on in their mind’s eye. Working with a single image as a template, and using a custom drawing tool, each fan can illustrate their own frame of the video. As people all over the world contribute, the project continues to evolve and grow, one frame at a time.

Dan Savage, Messenger

Dan Savage started the It Gets Better Project last September in light of the suicide of 15-year-old Billy Lucas, who was bullied for his perceived sexual orientation. The project encourages adults, both LGBT and otherwise, to submit videos assuring gay teenagers that life can improve after bullying in early life. Columnist and author Dan Savage created a YouTube video with his partner Terry to inspire hope for young people facing harassment. In response to a number of students taking their own lives after being bullied in school, they wanted to create a personal way for supporters everywhere to tell LGBT youth that, yes, it does indeed get better. Since last year, the It Gets Better Project has turned into a worldwide movement, inspiring more that 25,000 user-created videos viewed more than 40 million times. This has also been turned into an advert by Google Chrome showing inspiring people of all ages that it does in fact get better.

To date submissions from celebrities, organizations, activists, politicians and media personalities including Adam Lambert, Anne Hathaway, President Barack Obama, Secretary of State Hillary Clinton, Colin Farrell, Matthew Morrison of “Glee”, Joe Jonas, Joel Madden, Ke$ha, Sarah Silverman, Tim Gunn, Ellen DeGeneres, Suze Orman, the staffs of The Gap, Google, Facebook, Pixar, the Broadway community, and many more. For us, every video changes a life. Life can be amazing, you’ll be fine, it will get better. A great message inspired by thousands.

Lady Gaga, Mother Monster

For all you who don’t know who Lady Gaga is, where the bloody hell have you been? She’s the mother of all monsters, probably the world’s biggest and craziest pop star that really gives Madonna a run for her money. Her fashion look book is a crazy feast for the eyes with some, if not all being rather questionable but hey, she’s individual and a style icon to some.

The 90 seconds ad showed Lady Gaga posting her message to her fans through social media and her fans singing and dancing her songs. Ad shows how Gaga uses Google services like YouTube, Chrome Web Store, Google Search Engine etc to reach out to her fans. Lady Gaga ad by Google, which ends with the title line “The web is what you make of it,” describes the power of the web and its creative new modes of interaction. This new ad helps Google to reach out its various services to millions of Gaga fans.

Jamal Edwards, Founder & CEO 

Jamal Edwards is the founder of SBTV – the UK’s largest youth media channel, which he started at the age of just 16. He has been tipped as one of the UK’s top young entrepreneurs by Richard Branson, has signed a label deal with Sony RCA, announced as the face of New Era’s first European campaign and is one of the latest faces to appear on the Google Chrome’s adverts.

Jamal Edwards aka Smokey Barz recognised the impact of music and began to host an online Media Channel through YouTube.  SB.TV creates a platform for many uprising U.K. artists. At first, the aim was to create a strong platform for grime artist, this became successful as we are now aware of Tiny Temper, Chipmunk, Tinchy Strider etc. SB.TV has continued to grow, eventually evolving into other music genres such as RnB, pop and hip hop. SB.TV has since reached over 70 million viewers on YouTube becoming one of the most subscribed channels on YouTube attracting people from all over the world. Without a doubt there are a few things that can determine whether or not you’ve “made it” in the music industry – a massive following, a music label and your own company, sure. But a TV commercial based on your success story? Edwards’ success was documented by the number 1 search engine where other more well-known acts have included Lady Gaga and Justin Beiber. In my eyes, that’s pretty darn amazing.

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Watch out BranchOut, there’s a new monster in town

Clearly seeing the advantages of using social networks to reach out to millions of users like LinkedIn and BranchOut, Monster has launched a Facebook app to build a professional network separately and apart from the ones their friends get to see.

The app, called BeKnown borrows much from LinkedIn and BranchOut focusing on younger workers beginning to build their business contacts that don’t have access to, nor use the number 1 recruitment business network LinkedIn. The app makes it possible for users to invite contacts from other sources which BranchOut does not, from sources such as Gmail, Yahoo!, Twitter and of course Facebook. Installing the app gives users a second Facebook profile that can be imported from LinkedIn or Monster if they are registered there. The user’s personal information such as personal pictures and other Facebook content can in fact be managed to create a different persona from the your social friends on the networking site get to see. Keeping it as it is, your BeKnown visual appearance will mimic that of your Facebook appearance and presence.

When you set up your BeKnown profile, you can view and apply for jobs, see company information, get endorsed and apply for jobs directly from the app. You even have an online version of your resume which can be printed in PDF.  You’ll be automatically matched to jobs, based on the information you profile on your BeKnown profile. The great thing about this app is that anyone and everyone from all experience and work levels and different job seekers can use it. You don’t need to be professional to use the app and it promotes a different level of networking on Facebook whichever position you are seeking. It’s also international as the app is available in 19 languages. Groovy eh?

It’s pretty easy to get started on the app. There’s no long lengthy processes to get you started and millions of questions to tick, click or choose. When you install the app, import your Facebook profile and a photo (the more professional kind), probably not the one of you getting legless at your mates birthday (just saying)  and edit your profile to include all your experiences and education. Once you’ve completed your BeKnown profile, it will look like an online version of your resume and you’ll be able to apply for jobs. It’s important to know that any information you do import from your Facebook profile is brushed up and not anything that can dampen your chances of getting a job. Wouldn’t want that now hey. If you’re already a Monster user, you can in fact import your resume from Monster to the app. In addition to your online profile, there is a PDF version you can print.

Connecting on BeKnown couldn’t actually be simpler. You don’t have to be Facebook friends to make a connection on BeKnown. If you want to, who’s stopping you, but from an employment perspective you don’t need to add your boyfriend, your parents and party-animal cousin Judith to your app. Treat this app as your professional network of connections, remember that Facebook is your private life and LinkedIn is your professional life. Just think any bad press on yourself could hurt your chances of that dream job. It’s a point to remember and not to forget.

When you’re job searching, BeKnown provides active assistance with several job search tools. Monster’s job search is built into the app, so you’ll be able to search for jobs on Monster from BeKnown. You’ll see job openings at your friend’s companies, and you’ll also see featured jobs. The featured jobs are automatically matched with your profile, which is why it’s a good idea to make sure that your profile is complete and accurate. Monster’s matching service provides personalized job leads based on your experience and qualifications. When you find a job you’re interested in, you can either apply now or apply later. When you’re ready to apply, there’s a one-click process where you’ll send your BeKnown profile to the company. You’ll also be able to read more about the company on its BeKnown company page. If there’s a company you’re interested in that doesn’t have an opening at the moment, you’ll be able to follow the company to see new job openings once they are posted.

Know someone who is great at what they do? Give them an endorsement on BeKnown and you’ll earn a badge similar to BranchOut’s badges. The badges you earn will be posted on your profile. When you receive an endorsement, it will show on your profile, as well, once you approve it. On the employer side, BeKnown provides company pages and job postings for employers. Job postings are free to list for your 1st and 2nd degree connections, there’s a fee if you’d like to expand your posting to reach more job seekers.

How does it compare to the other Recruitment networking sites out there?

As most people in the talent acquisition industry know, LinkedIn has and is the major force in the corporate recruiting market. It’s seen by all and is best known as being the professional social network for corporate recruiters and job seekers. Corporate recruiting is LinkedIn’s fastest growing revenue stream, and the company is now aggressively building new tools and services.  Today the LinkedIn network has around 100 million users and is growing at a rate of nearly 3 million per month. While this growth is wonderful for LinkedIn’s investors and most corporate recruiters, there is an entire world of Facebook users who do not use LinkedIn (yet).  Facebook, with more than 750 million users, taps into a broader audience who uses the network for different purposes.  Facebook users keep in touch with friends, play games, share photos and family news, publish personal information, and often promote information about their children, pets, and local activities.  They even publish their location.

So, despite LinkedIn’s tremendous growth, there is still a huge untapped network of Facebook users who are not yet taking advantage of professional social networking.  (A “professional social network” is one that we use for business networking, recruiting, and the promotion of our professional expertise and experience, so it requires a different set of features and security than Facebook offers today.)  BeKnown has the potential to bring professional social networking to this huge new audience.

The big question running through my mind is, Can Monster make a success of BeKnown?

It sounds like a great idea, I really do think it will do well for itself. I’m just hoping it won’t be a slow starter like BranchOut, which still, a year on is struggling to get its full money worth as a direct competitor of LinkedIn. The use of Social Networks for Corporate Recruiting has proved powerful for both recruiting and job seeking. The corporate recruitment industry itself is worth a staggering $120 billion and is still transforming by LinkedIn because the system is such a powerful tool for recruiters to find passive candidates.  People in the LinkedIn network maintain their profile actively, giving recruiters a real-time, highly accurate database from which to search and contact candidates. And the growth of LinkedIn has dramatically impacted many of the big players in this market.  Mid-sized recruiting companies are seeing big companies develop more and more expertise in the use of social networking internally. And large job boards like Monster.com, The Ladders, and others are seeking job seekers (and recruiters) move their money and energy toward LinkedIn. The first professional networking application in Facebook is BranchOut, which has built around a million users already is still at a slow start in comparison to the fast growth LinkedIn has seen since its launch.  The launch of BeKnown, developed by Monster, is a major move to change these dynamics and give Monster a significant opportunity to play in the Facebook network of job seekers and recruitment needs.

Monster.com is one of the biggest and most experienced players in the corporate recruiting market. The company operates a vast array of websites, advertising services, and media tools to help job seekers and recruiters with more than 49 million unique visitors globally. It has always been a great database to source new candidates and has thrived since its launch back in 1999 which has seen it become known as the biggest recruitment network in the world. Now with major players such as LinkedIn and most recently BranchOut, Monster has had to explore other avenues to help recruiters find the best talent in the market. Although the company generatess over $1 Billion in revenue and has continued to grow over the last few years, it seems its business has been slow because of the growth in social networks, vertical job boards, and job aggregators like Indeed.com.

Most of my clients and agencies I work with have said they are shifting their spend away from the likes of Monster, Total Jobs, CV Library etc and spend their money on LinkedIn, Facebook, Twitter as well as their own employment branding strategies as the ROI is much higher and better. Nearly everyone including job seekers, employers, the dude next to you and the girl in front of you on the tube has a Twitter and/or Facebook account. The fact that social networks has increased its followers/fans/members and can reach a global audience for little or no money, its no surprise Monster have launched an app for these markets to attract more people and become a more social recruitment tool.

I really hope that BeKnown makes a great stand in this  competitive recruiting market and keep on the ball with the latest trends to keep their app up-to-date and in line with Facebook & LinkedIn. The app only launched a few weeks ago so it is early stages yet to start throwing our opinions around and judging it or complimenting it as it’s yet unproven in the market. Potentially this could become a major social networking tool in the marketplace that will potentially one day be in the same line or better than LinkedIn. The 600 million “non-LinkedIn” users in Facebook can use the app as an entry point to build their own professional network.  LinkedIn users who may not want their Facebook identities shared can use BeKnown to build professional networks through their Facebook friends, many of whom may not use LinkedIn today. As a tool for professionals, BeKnown gives users the ability to more carefully control what information they share – enabling people to finally separate their “family and personal” Facebook account from their “Professional” facebook profile in BeKnown. For recruiters, BeKnown extends Facebook with features to make recruiting far easier.  Recruiters can easily set up company pages, post jobs, create referral networks, and leverage existing Monster job listings among the BeKnown network.  The system’s features for badging, job sharing, job referrals, and company pages should quickly create a “market for jobs” which builds upon Facebook’s reach, but bypasses Facebook’s more generalized advertising system. For professionals who actively use LinkedIn today, this is a directly competitive system (and now another professional network to manage). I hope BeKnown will attract a bigger audience of people who are one to join the likes of LinkedIn and build a strong network of people from all walks of life, young or old through a global audience whatever their profession is. Maybe one day we may see LinkedIn coming a close second to this new and exciting app.