I’m an Orange mobile phone user. I love their Orange Film 2-4-1 Wednesday’s, their unlimited internet and free texts when I top up x amount every month. I’ve been an Orange user for the past 2 1/2 years. I’ve swapped from being 02 and T-Mobile over the years to staying with and loving Orange. I’ve had no problems and love their customer service guys as much as the next girl but what is it about our networks do we love so much to stay with them and have a long-term relationship. Besides the obvious points of cheap calls, texts and internet, what attracts us to making those life-long decisions? We’re always on the look-out for the best deals whether that be clothes, food or holidays but with mobiles we normally stick to what we know best and go with the flow. If it was all based down to advertising I would be a T-Mobile phone user. Their adverts scream for me to join but I’m chuffed with my network so I wont change. But if it were based on advertising, which network or mobile provider would you choose?
Since T-Mobile and Orange have since joined forces and now are known widely known as ‘Everything Everywhere,’ hopefully the 2 leading mobile phone providers can shake some magic into each of their mobile adverts and create a better buzz. One is super awesome at catapulting the message of connecting people and that is T-Mobile. Orange, take note, see your sister company and start upping your game in the advertising stakes. It will do you some good, honest.
T-Mobile aka The Good
T-Mobile is known for their visual treats when it comes to their advertising. Over the past few years their videos include us, you, me, your neighbour, the passengers on the tube and members of the public to celebrate that life really is for sharing. Watching their most recent ad, I thought it was a sketch show for a new comedy show. It’s funny to see what happened when thousands of motorists across Britain, got a surprise they didn’t expect.
The tag line… “Nobody Likes Nasty Surprises.” A great little video showing customers the great little deals you can receive if you are or become a T-Mobile customer.
Everyone loves a good flash mob. They can appear anywhere from NYC to good old London’s Liverpool street station. All shared by a tweet to followers, a comment on Facebook or a conversation between friends. T-Mobile did an awesome advert with a flash mob in the busy London train station blaring music from pop, classical and hip hop.
Everyone did the mash potato and a twist as a mixture of age groups boogied along to the great mix of tunes. It was reported that 1,422 people missed their train watching the flash mob in process.
On 27th October 2010 in Terminal 5 at the UK’s busiest Heathrow, a crowd of people gathered together to ‘Welcome Home’ friends and family to the sound of talent singers and great music. The advert brought so much smiles to the crowds faces and to me as an audience. It was something that almost feels like it should happen on every occasion when you return home from your journeys.
In April 2009, American popster Pink! joined a crowd of 13,500 people to sing the famous classic Beatles song ‘Hey Jude’ in Trafalgar square.
Everyone who arrived at the event didn’t know what was to be expected. Whether they would be dancing, singing, acting or what, most were quite surprised to be handed a microphone. The funny thing is most of the people involved can’t sing but didn’t care as they belted out the lyrics to the song. Hugging onto friends, laughing with others, sharing smiles and taking part makes the event unique. The clip has been seen to date by 5,455,937 people worldwide.
Looking through the other clips on YouTube for T-Mobile’s ads, I also found this one about the surprised guy on camera.
Made me chuckle.
O2 “See What You Can Do”
Since Sean Bean has voiced the adverts for O2, they just keep getting better and better. It helps with his smooth talking sexy voice narrating the visuals on-screen. There is something rather yummy about his voice.
O2’s adverts are always visually a surprising treat, giving you an insight into how that world would be if we were their customer. Their most recent adverts are for their customer only who can get exclusive deals at a click of a button. Since the take over by Telefonica UK and the millennium stadium being bought out by the mobile network, deals for customers are coming quick and fast.
Like this one:
Their Thinking of You advert, let’s you go inside O2’s mind – see how Pay & Go customers can get texts and mobile internet for £10 a month.
The great thing about O2’s Priority Moments is that O2’s customers and their friends can receive priority tickets to gigs at The O2 48 hours before tickets go on general release.
O2 customers can get a hold of tickets to see acts such as Florence & The Machine, Tine Tempah, Kasabian, Professor Green etc 48 hours before making their choice of tickets, seating and dates much better than anyone elses.
Vodafone: Lewis & Jenson
Although this ad does ring out that they’ve had help, it’s still interesting to see Lewis Hamilton & Jenson Button on the other side of the camera, outside of their cars doing what their team does for them every time they take place in a race.
Without their team, they’d be just people without fast cars.
It all starts with an argument, slamming the front door and going their separate ways. The couple in this clip sends media messages to the other half of spanners, apes and cows to show each other through picture what they think of each other. The clip shows what we all would, have or will do when it comes to an argument. Most of the time, we just haven’t taken the initiative to do it.
I wouldn’t call these terrible or horrific or OMFG but none of them come to the top of the pile like the T-Mobile adverts. So here are my thoughts on the bad mobile adverts that could have done a little better than this…
Orange: Dolphin Advert
As much as most of when the narrator is saying is accurate, the advert is pretty bland. There’s no oomph. I’m an Orange customer, I use Dolphin for my internet usage, tweeting, Facebooking and emailing and most of what he’s saying is pretty true. A lot of the stuff you get up on your social networks is a load of crap but Orange make this ad more fun. It sounds moany!
See for yourself, my giggle bit ‘horsey dave.’
The ad involving Bees is weird. Just weird. I love Idris Elba and will love this advert for his sexy voice at the end. That is all. The idea of the advert is to tell the audience that if you love texting and browsing the web, making overseas calls to family and friends, or catching up with your mates at the weekend — there’s a Vodafone Freebee to suit you. Get it. ‘Freebee.’
Tesco Mobile “I want to live in a world”
Tesco mobile, I have nothing against you but that you’re a network provider I can almost guarantee all of my friends and family are not with. I don’t know if I actually know someone who owns a Tesco mobile network phone. Hmmm *thinking* nope, no one. Sorry.
Your ads are pretty good, your deals sound amazing but it just wouldn’t work for me unless I got all my friends, family and colleagues onto the same network provider as me if I switched to Tesco. We’d all rather live in a world where “we can transform a whisper into a sound,” where “strangers can be turned into friends,” I want “to live in a world where I can transform my office into a playground.” Erm, yes, but Tesco Mobile won’t be doing that for you. I can assure you that.
The WTF Were you thinking?
‘The WTF Were you thinking’ goes to Orange in this pooper.
It’s Steven Segal trying to sell himself as a romantic in an Orange commercial. Just don’t.
Even this one with Gerard Depardieu is a shocker. I’m not impressed Orange. *shakes head.*
3 Mobile’s ‘The Network’
Is the aim supposed to be some knock-off from some bad 80’s film? The ad gives hats to Vince DiCola in Rocky IV’s famous training montage to show the effort going in to make Three’s 3G network in the UK even better. It’s just lame. LAME. 3 Mobile have been in trouble of late for falsely claiming they are the fastest internet mobile network operator in the country.
What’s your good, bad or downright ugly mobile advert ? Is there one you’ve seen that’s better or worse than the ones I’ve written about?